Panic no more, the perfumer is not going the way of the dinosaur. AI does indeed simplify certain parts of the process, but can’t replace a human. Discover here technological inventions that are helping perfumers today to create the scents for tomorrow and beyond.

Fashion and fragrance come together in two new scents with never-before used ingredients. The designer collaborated with fellow Uruguayan, Julian Bedel of Fueguia 1833, to tell an olfactive story of two distinct chapters of her life.

There has always been a bit of mystery behind fragrance which used to add to the allure and the cachet of the product. But now, in the age of full disclosure, consumers are asking for transparency be it concerning the ingredients or the identity of the perfumer. Is the industry ready to embrace change?

As fragrance sales rise globally, so does the production of perfume dupes, those lower priced imitations of fine fragrances. The category is being called out for being ethically questionable and the equivalent of using technology to copy someone else’s work. But new technology may be able to trick the copying process.

The 21st edition of Pitti Fragranze, scheduled for 15 – 17 September, 2023, promises to offer plenty of options for multi-sensorial experiences. As revealed at last week’s press event, there will be more exhibitors than last year and a full schedule of conferences and workshops.

As sales for fragrances grow on a global basis the demand for bottles, and particularly glass ones, has exploded. In this article several key suppliers talk about the current design trends, about matching esthetics to a brand’s unique story, and about sustainability measures.

Product safety is somewhat taken for granted nowadays, though the history of setting standards has roots that extend back for centuries. In this article we discover the origins of IFRA (the International Fragrance Association), and its importance in regulating the fragrance industry today.

South East Asia is the next hot market for niche fragrance which is seeing steady double digit growth. Starting from Singapore, interest is spreading into Malaysia, Vietnam and Indonesia as observed by local distributor and retailer, Aura Prestige. Consumers appreciate the creativity and authenticity of the brands that offer a point of difference.