There just might be a new market for those ultra-polarizing scents, those incredibly creative fragrances that are less commercial: use them to keep people away from you. Want to smell like a battleground, or like you had a roll in the gutter? The author went in search of “truly repellant” fragrances. An enlightening read.

Niche fragrance brand Matière Première is laying the foundation for strategic growth thanks to an investment from Kering Beauté. It’s proof positive that niche fragrance brands are still on the radar of conglomerates, and that it’s possible for the brands to still maintain some control over their destiny.

Fragrance and art collide as Art Basel Paris, in partnership with legendary French maison Guerlain, launches a limited edition fragrance during the art fair this October. This collaboration further pushes the point that fragrance is a form of art.

Fear not, AI is not always out to replace the perfumer! In the quest to find safer compounds, AI technology can actually help companies to proactively look for and identify alternatives – it’s a way to stay ahead of regulatory pressure while also addressing safety and sustainability concerns.

Often underestimated, India is now on the radar for the luxury beauty sector. With a growing middle class and a sophisticated consumer who is seeking upscale goods, the market has great promise as long as its complexities are understood. A great article for a quick overview.

Gen Z is setting the trends in perfume packaging and textures as producers are developing delivery systems and formulas that correspond to the way this demographic applies scent. Some of the new innovation, which was recently presented at Luxe Pack Monaco, is discussed in this article.

The smell of a city is characterized by local cuisine, geography, nature and so much more. Olfactory digitization is being used to capture and recreate the smells of cities from around the world lest they disappear and the Digital Olfaction Society (DOS) needs help to realize this project. Check out the article and learn how you can participate.

Frankincense, olibanum, myrrh, these are legendary ingredients, and well known to those in the fragrance industry. From ancient times to present day, they have played a pivotal role in rituals and rites where the precious material is highly prized. Take a journey back in time in this article which explores the history, the sources and the legend behind the incense trade route.