In this interview, MANE’s Global Fine Fragrance President talks about the company’s strategy while sharing his view on being a family-owned business, the cost of ingredients and he gives his opinion on the state of fragrance today.

In the first of a four-part series, senior perfumer Serge Oldenbourg talks about the importance of training the nose on how to smell before he even talks about the education options.

With the beauty market slated to hit $47 billion in four years, it’s time to focus on this geographic corner of the world where double digit growth across all sectors is expected yer on year from 2023 - 2027. Take into account the demographics, the culture and the way social media is used, then leverage this information to build your strategy.

Are consumers still overwhelmed by the volume of choice when it comes to fragrance? Despite fragrance finders, discovery kits and traditional sampling, there is room for new options which are either low cost or no cost.

Creating a perfume is an art but it’s also a science. Now with the help of AI and the use of neuroscents, perfumers can create fragrances targeted to elicit specific emotional reactions – all based on scientific research and evidence.

Top packaging designers descended on Monaco last week to show their latest creations and innovations. Take a look at some of the highlights which focus on sustainability, refills, and ease of use.

Unpredictable, inconsistent, contradictory….just a few words that can be used to describe the shopping habits of Gen Z, but when you look closer it could be due to their principles. This is a “conscious” generation: cost conscious, environmentally conscious, ethically conscious. How might it all affect the way they spend?

Bearing in mind the cost of fragrance these days, it’s no wonder we’ll get every drop out of every bottle we buy. Several perfumers weigh in on how to tell if your fragrance has expired and why it happens.