Chief Brand Officer Thomas James talks about being real and sincere when it comes to fragrance marketing. He talks about recent collections before proudly discussing the opening of the first South East Asian-based boutique which brings a new merchandising concept to Singapore.

Can the dinosaurs of the plant world be brought back to life to create fragrances for today? Challenger brand Future Society is working with perfumers at Givaudan and Robertet to recreate the odors of extinct flowers which result in scents we’ve never smelled before.

What key trends and movements are happening in niche? In this article 3 Scandinavian insiders share their thoughts and observations while providing insight on the consumer behavior driving thee trends. From well-being to sustainability to beast mode and more, the article offers a lot of food for thought.

Niche fragrance brand Pigmentarium prioritizes building a strong link between scent and the arts and craftspeople of its native Czech Republic. Founder Tomas Ric talks about the brand values and the launch of the latest fragrance, Oratorio, in this article.

Nishane expands its retail presence with its first store outside of Istanbul. The Parisian location is in the heart of prime perfume shopping with neighbors such as Byredo, Serge Lutens and Initio. The brand celebrates the culture and history of ancient Constantinople.

The concepts of innovation and creativity will play the starring roles at the World Perfumery Congress to be held in Geneva in June 2024. In this article you will find an overview of the agenda and what you can expect at this important industry event.

Fragrantica reporter, Sandra Raičević Petrović, takes us inside the major fragrance and beauty industry event to get a glimpse of the people, brands and companies who were present last week. From ingredients to packaging to end product, there’s something for everyone at this fair where quality, sustainability and getting back to basics were some of the key themes observed.

As Summer gives way to Fall, we pull out the sweaters and we reach for warm and comforting fragrances. Trendalytics has identified a handful of notes that are accelerating at this time of year, and we see surprising entries in the gourmand and woody fragrance families.