What notes come to mind when you think about the ocean and sea breezes? Firmenich perfumer Nathalie Lorson speaks about her mission to create a universally appealing scent of the sea to accompany the reopening of this Parisian museum.

Does a surge in spirtuality usher in a new opportunity for fragrance? This seems to be the case in China were domestic brand Boitown collaborated with Jade Buddha Temple to create a custom fragrance, hot on the heels of the +300% increase in visits to Buddhist temples registerd by Millenials and Gen Z.

2024 marks the tenth anniversary of the prestigious Art & Olfaction Awards which are designed to shine a light on independent perfumers, artisan perfumers, and experimental practitioners with scent. The awards, known as the Golden Pears, recognize excellence in this growing segment of the fragrance universe. Submissions open on December 1, and will run through December 31, 2023. This year’s awards are open to perfumers and projects that came to market (or are coming to market) between January 1 and December 31, 2023. Here you will find all the details.

SUBMISSIONS (thegoldenpears.com)

Too often the first budget to be cut, training is the key to building a strong rapport between brands and consumers. Is your staff asking the right questions when interacting with customers? With 50% of luxury brands destined to fail, here is a quick summation of strategies to thrive.

Opinions vary and in this article renown perfumer Maurice Roucel speaks about the characteristics that he feels constitute a beautiful perfume From balance and harmony to character and soul, he provides an in depth answer along with several recommendations.

Looking to capitalize on the sector’s continued growth, more brands than ever before are trying to break into fragrances. What does this mean for niche brands? More competition for retailer shelf space and a share of the consumer’s wallet.

Opportunities abound for Beauty in India which is now recognized as the most populous country in the world. With a consumer base that has disposable income and an eye on global trends through social media, this is a market to watch.

What are the mechanics of measuring smell? AI startup Osmo is undertaking a massive project to understand the biological workings of smell. Will olfactory technology be able to map odors to eventually digitlze scent the way images have been digitized?