As the quest to find long-lasting fragrances continues, perfume oils are finding their place amongst aficionados of the long sillage as well as those who prefer alcohol-free scent. Here, perfumer Nic Mastenbroek provides an introduction to this increasingly popular fragrance format.

The fragrance category continues to grow but how will the new legislation set to go into effect in the US in 2024 impact sales? Will increased transparency on ingredient labeling encourage or frighten the consumer?

In this one-on-one interview, the senior perfumer talks about her career and she gives advice for those who want to get into this field. She also gives a peak at the World Perfumery Conference slated for June 2024.

Alexandre J is a family-run company of French heritage based in the Middle East. Firmly entrenched in Europe, the Middle East and Latin America, the brand extends its product range to include an upmarket limited edition item in time for holiday gift-giving.

Is it now trendy for Influencers to conceal the name of their go-to fragrances? According to this article it’s the latest trend on TikTok. Is fragrance now so personal that it’s time to keep it to ourselves? Is the age of over-sharing coming to an end?

With the acquisition of TruEssence from Orlandi, Arcade Beauty becomes to the go-to company when it comes to creating scented pieces used in magazine and direct mail scent strips. This important deal marks a strategic move for both companies.

Since the pandemic interest in – and sales of – fragrances has exploded, but what are consumers looking for? This trend report calls out the need for more information -how to layer, how to wear – as well as curiosity about fruity and gourmand notes, and the demand for new formats.

Interested in becoming a perfumer? This article provides a quick overview of the best places to go to for professional training and education. See more in our Follow You Nose series by clicking the Education tag.