Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2024 . 01 . 11 selected by Editorial Board

Retail

Fragrance lovers

Marketing

L’Occitane Group to acquire home fragrance brand Dr. Vranjes Firenze

Dr Vranjes Firenze is the latest brand to be snapped up by the French group who is looking to build an international portfolio in the premium category. The Italian home fragrance brand is best know for its home diffusers and candles.

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The first acquisition in the artistic fragrance sector in 2024

2024 . 01 . 04 written by Karen Marin

Essencional's original content

The People of Niche Perfumery

Perfume

+3

Saskia Wilson Brown: promoting the independent perfume scene

One aspect that characterizes the artisan/niche perfumery world is the plethora of creative, visionary people who we find in the community. Essencional celebrates these individuals in a new feature entitled La Gente di Nicchia, or The People of Niche Perfumery. We kick off the series with an exclusive interview in which Saskia Wilson Brown, founder of the Institute For Art and Olfaction (IAO) in Los Angeles, talks about her organization’s mission as well as the subject of power and accessibility in the perfumery universe.

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2023 . 12 . 28 written by Karen Marin

Essencional's original content

Fragrance lovers

Reflections on 2023: Celebrating our niche perfumery journey and our accomplishments

In these last days of the year we look back on what we achieved, what we contributed and how we made a difference in 2023. Call it a self-review of sorts. We put the spotlight on new brands and emerging talent (noses!) as well as institutes and museums where fragrance is at the core. We brought our readers direct coverage from major industry events like Esxence and SIMPAAR. We consulted with brands to help them grow and achieve their goals. So now we ask ourselves, what can we do better in 2024?

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2023 . 12 . 21 written by Karen Marin

Esxence 2022

Essencional's original content

Perfume

+5

Behind the flacon: creating the precious vessel to hold fragrance

“Fragrance sits like a jewel in its crystal bottle until it is liberated. And this is why the flacon is so important and must be designed with care.” So said perfumer and founder of his eponymous brand Ramon Monegal when I interviewed him earlier this year. Ever since, the thought of fragrance bottle design has been a topic I have wanted to explore further. What are the origins? How has it evolved in the past hundred years? What is the process and how long does it take? Over the past few months as I met individuals deeply involved in the process, I was able to make inquiries into this part of the fragrance universe that had been elusive.

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Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2023 . 12 . 21 selected by Editorial Board

Ingredients

Marketing

dsm-firmenich and PANTONE collaborate on a Peach Fuzz fragrance and candle

Every year a team of color experts at PANTONE looks for emerging trends coming from film, fashion, travel and even socio-economic conditions. Peach is the color of the new year, meant to enrich mind, body and soul. DSM-Firmenich perfumers have created a fragrance to complement shade 13-1023 Peach Fuzz.

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The ingredient company celebrate the color of 2024 with fragrant products

2023 . 12 . 21 selected by Editorial Board

Perfume

Retail

Trends

The state of fragrance: what perfume shoppers really want

Today’s fragrance consumer is more savvy than ever before and it’s important for brands to understand their expectations. In this article, survey findings reveal the why’s and how’s behind usage, discovery and purchase plus what it is that attracts and intrigues shoppers now.

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A recent survey delves into the mind of today’s consumer
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2023 . 12 . 21 selected by Editorial Board

Ingredients

Marketing

Do beauty influencers still have real ‘influence’? And more answers to your ‘selling on social’

With the rise in consumer demand for authenticity, transparency and honesty, the role of the beauty influencer has been challenged and questioned. Are they legit or taking kickbacks? Do consumers still pay attention to what they say and do they buy what they plug? This article explores these questions and more.

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Terrific overview for anyone working on an influencer strategy

2023 . 12 . 21 selected by Editorial Board

Fragrance lovers

Perfume

Napoleon’s Cologne and The Art of Citrus Fragrances

Citrus notes and fragrances have been around for hundreds of years yet their popularity has never waned. It’s a multi-faceted, multi-tasker where scent is derived from the fruit to the peel to the oil to the flower. Discover why Napoleon was such a fan and get a short list of some scents to add to your wardrobe.

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From Napoleon to now, citrus fragrances continue to delight us
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2023 . 12 . 14 written by Karen Marin

Fragrance lovers

Essencional's original content

Perfume

+1

Grossmith: Reviving a British heritage brand

While pursuing a pastime researching family history, Simon Brooke discovered a legendary fragrance brand founded in the 1800’s by one of his relatives. He talks to Essencional about restoring the brand to its former glory.

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2023 . 12 . 14 selected by Editorial Board

Perfume

Retail

Regulatory

Fragrance sales are surging, so how will MoCRA change things in 2024?

The fragrance category continues to grow but how will the new legislation set to go into effect in the US in 2024 impact sales? Will increased transparency on ingredient labeling encourage or frighten the consumer?

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New legislation in the US will make it mandatory to be transparent on ingredients