As consumer purchasing habits evolve, Fragrance marketers are looking at packaging to emphasize identity, TikTok to go viral, refillable and lighter bottles to be eco-friendly and more. This article provides a great overview of how the industry observes consumer is purchasing to ensure product development is tailored to suit these habits.

On the heels of greenwashing, consumers are demanding more transparency from beauty brands including sustainable, even refillable, packaging and clear, straightforward claims.This article provides an overview of eco-friendly packaging innovation and developments that are sure to be showing up in store shelves soon.

In a move that was anticipated for some time, D.S. & Durga gets an infusion of capital as Manzanita Capital, the London-based private equity firm takes a majority stake in the brand. Funds are earmarked to grow the retail footprint and prime the brand for international expansion.

Prestige Beauty sales in the US reached $31.7 billion in the US in 2023 for a 14% increase over the prior year. Prestige fragrance ended the year with a double digit increase, driven by growth in the high and low ticket price points. Read on for the full story.

In one quick month Esxence, the international artistic fragrance event of the year, opens its doors. This year, with 360 brands from around the world and a full roster of workshops and panel discussions, fragrance professionals and aficionados will gather to celebrate the best of olfactory culture.

Oud, bakhoor, spices….all key ingredients in the fragrances favored in the Middle East, where scent is much more than a way to smell good. International brands have targeted this market but with strong competition from local brands, how to flourish? Read on for expert insight.

It’s the first big deal of the year in artistic fragrance. Ex Nihilo has received a €25 million infusion of capital which should allow the brand to continue to innovate and bring exciting projects to market. Eurazeo, a French private equity firm, has previously invested in beauty with Pat McGrath Labs and haircare brand Gisou.

Fine Fragrance remains a priority for IFF in the year ahead and in this article the division president speaks about the growth, coming from many markets, prices and premiumization, sustainability as well as mainstream and niche brands.