In this candid article writer and perfume critic Persolaise muses on his visit to Esxence 2025 as he ponders the question of, who are the Da Vincis, the masterpieces, of the fragrance world? After visiting Esxence he shares his thoughts on true perfumery, the search for the rare gems and the need to throw light on lesser known brands.

Although farm-grown raw materials are still the norm, there’s a growing crop of lab ingredients making inroads in the perfumer’s palette. At the same time some brands are getting in the game either by having their own estates or going into partnerships, effectively becoming ingredient manufacturers.

Brazil is one of the most important fragrance markets in the world. Traditionally, it’s held this acclaim due to its consumption of mass products but now the consumer is moving towards niche brands. In this article, learn about some of the trends and preferences which are prevalent today.

In case you couldn’t make it to Milan, here’s another look at the 15th edition of Esxence. Remarking on the fact that 38 countries were represented, this article focuses on the global nature of the show and highlights a few brands that caught the author’s attention.

Etat Libre d’Orange is renowned for being one of the first disruptive fragrance brands, and nearly twenty years after it’s launch, it continues to be so. In this interview, brand founder Etienne de Swardt is candid about the brand’s growth, it’s need for freedom, and it’s ability to renew itself and innovate.

In 2023 a class-action lawsuit was filed by consumers and other buyers against four major international oil houses alleging illegal price-fixing. An anti-trust investigation is ongoing, however a US judge has dismissed some of the state-based allegations.

In answer to the demand for organic fragrances, several oil houses are finding ways to produce the ingredients while abiding by the criteria of the Cosmos Organic label certification. By reinterpreting traditional methods such as enfleurage, and using new technologies, the perfumers’ palette expands while respecting the planet.

BORNTOSTANDOUT has no shame when it comes to shocking names and slogans, but is there substance behind the brand? Founder Jun Lim talks about his transition from investment banker and fragrance collector to brand builder where creativity and originality are the driving forces, helped along with a little bit of luck.