China is still regarded as a huge opportunity for the fragrance industry and now, more than ever, domestic brands are cropping up to challenge the Western brands. Leveraging nationalistic pride, these brands favor Chinese cultural elements which strikes a chord with the young consumer.

What is the link between the decorative arts and perfumery? This young student wants to show how and why perfumery became an artistic object at the beginning of the 20 th century, helped by exposure in several world exhibitions. He proposes a moment in time when artistic perfumery began and how it evolved as a decorative art leading up to today.

Could reinforcing our smelling abilities help stave off dementia? Recent clinical studies point in this direction and even indicate that the gradual loss of our sense of smell could be an early indicator of dementia or Alzheimer’s. In this article read about the study findings and learn why we should incorporate smelling exercises into our daily routines.

Lauded for their creativity, dedication and passion, five perfumers at dsm-firmenich are inaugurated into the prestigious group of Principal Perfumers. Get to know them and some of their most recent fragrance creations in this article.

The fragrance industry is just scratching the surface of the many ways Artificial Intelligence can be used in this sector. Fear not, the perfumer will not go the way of the dinosaur. Read on for an interesting dive into how this technology can change the craft.

Dr Vranjes Firenze is the latest brand to be snapped up by the French group who is looking to build an international portfolio in the premium category. The Italian home fragrance brand is best know for its home diffusers and candles.

As the new year dawns it’s a great time to look at what trends are emerging in fragrance. From the return of Y2K gourmands, to green notes, AI enhanced creations and intense scents, 2024 is going to be full of fragrant options.

As sustainability continues to be a hot topic, fragrance houses are exploring more ways to make the most of raw materials. Upcycling is paving the way to find new uses for what normally would go to waste. In this article, learn all about the process, the uses, the products and the trends surrounding this process.