Africa is an untapped market with a growing middle class, a connected consumer and a young generation who is becoming more and more sophisticated. It stands to reason that domestic fragrance brands will be launched by ambitious entrepreneurs with passion and a story to tell. Scent of Africa is a tribute to the people and the heritage of the continent.

As consumer purchasing habits evolve, Fragrance marketers are looking at packaging to emphasize identity, TikTok to go viral, refillable and lighter bottles to be eco-friendly and more. This article provides a great overview of how the industry observes consumer is purchasing to ensure product development is tailored to suit these habits.

The French capital will be the site of a special week-long celebration of olfactory culture in a hybrid festival/trade show open to professionals and the public. Placing the emphasis on how smells play a major role in our life, the event celebrates scent in multiple mediums such as film, fashion and music. Event director Romain Raimbault talks about what to expect during the mid-March event.

Chinese New Year is a marketing opportunity for brands to create limited edition items to leverage the gift giving season. In this article see how niche fragrance brands and major players found authentic ways of staying true to their brand while marking the holiday.

In this brief article Perfumer & Flavorist cites the Spate report which follows consumer online searches, which are often a predictor of trends to come. American consumers are embracing Arabian perfume while they show a gourmand preference for pistachio. See the details here.

In a move that was anticipated for some time, D.S. & Durga gets an infusion of capital as Manzanita Capital, the London-based private equity firm takes a majority stake in the brand. Funds are earmarked to grow the retail footprint and prime the brand for international expansion.

Prestige Beauty sales in the US reached $31.7 billion in the US in 2023 for a 14% increase over the prior year. Prestige fragrance ended the year with a double digit increase, driven by growth in the high and low ticket price points. Read on for the full story.

In one quick month Esxence, the international artistic fragrance event of the year, opens its doors. This year, with 360 brands from around the world and a full roster of workshops and panel discussions, fragrance professionals and aficionados will gather to celebrate the best of olfactory culture.