Recently Circana, the world leader in consumer insight, gave a presentation on the global state of fragrance at Esxence 2024. As mentioned in this article and during the talk, today’s fragrance shopper has a tendency to spend lavishly on luxury scents while also reigning in the purse strings with lower priced alternatives.

The ever intrepid Frederic Malle once again breaks new ground by partnering with the Swedish fashion label Acne Studios on the development of a fragrance that embodies the brand. While meeting at Café de Flore to discuss the project, both brands recognized their shared aesthetic for tradition with a twist.

Gourmand fragrances are leading a major trend now, but can the love of the sweet be partially tied to our cravings for treats? When we wear gourmand fragrances, is it a guilt-free way of satisfying our sweet tooth?

Sustainable. Refillable. Innovative. Long lasting. Infiniment Coty, the newly launched collection of 14 scents, targets all these points and then some. With patent-pending technology meant to ensure 30 hours of wearing time, is Coty’s high-end fragrance project too ambitious?

As the consumer in India becomes more curious and more sophisticated, the outlook for premiumization in beauty brands is looking up. Shoppers have the means to spend so now the challenge is to build awareness and educate the public on this sector.

If you weren’t able to attend Esxence in Milan, BW Confidential’s article will give you the flavor of the event. Bigger than ever, it’s clear the artistic perfumery segment is drawing a clientele who don’t follow the crowd. Read on for the Editor’s top picks along with encouraging statistics.

Marketers are deep into contingency planning in the US as talks of banning the popular social platform are becoming more serious. With #perfumetok garnering over 300 million views per week, are content creators thinking about taking their short format videos elsewhere?

Leave it to Liberty of London to create an original space focused on fragrance. The private club-style environment welcomes customers who may find the fragrance department overwhelming and intimidating. A concierge team with diverse experience, such as mixology and hospitality, is at the ready for consultation and can even show you to a private suite for scent exploration.