2024 . 09 . 12
Net-A-Porter switches beauty business to affiliate model
As the luxury sector continues to struggle, it’s probably inevitable that Net-a-Porter is deciding to shift its beauty business. Sadly, like FarFetch before them, these multi-brand sites just don’t seem to understand how to make the most of beauty. By switching to an affiliate model they will be the bridge driving consumers to their partner’s e-commerce channels to complete the purchase.
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