Harrod’s is shaking off traditional retail to bring beauty to the people by way of a mobile pop-up. The double-decker pink bus brings beauty experiences directly to consumers and it’s resonating big-time with young consumers. The experiential roadshow, which crosses fragrance, beauty and skincare categories, is hitting key UK cities, imparting knowledge and entertainment in its wake.

Dupes are the bane of the fragrance industry, but with price points hitting exorbitant levels some consumers are turning to cheap alternatives inspired by the real thing. How does it happen and more importantly, how can we stop it?

The meeting of a creative mind and a finance strategist paved the way for the founding of Maison Francis Kurkdjian, one of the most highly esteemed fragrance brands. In this interview, Co-Founder and CEO Marc Chaya talks about giving proper credit to perfumers and about the brands quest for the extraordinary while growing exponentially.

In 2023 the global fragrance market experienced double digit growth in the premium and mass sectors – but will it continue? With luxurious elixirs on one end and affordable body mists on the other, with the desire to smell delicious or to smell rich, there’s something for every pocketbook and every individual taste.

Why do we consider fragrances to belong to one gender or another? Shouldn’t the real question be do you like the way it smells and how it smells on you? In this article, experts weigh in on the characteristics behind a great unisex fragrance.

The awards season is upon us and in the world of niche perfumery we salute the Institute for Art & Olfaction who has just announced the 2024 Golden Pear finalists. The awards, which recognize excellence amongst independent, artisan and experimental practitioners with scent, will be announced in June is Lisbon. See the full list of finalists here. Good luck to all!

Who isn’t lured by a great smelling space? Scenting commercial space goes way beyond making the air in a shop or a hotel smell good. It turns out olfactory marketing can be part of a brand’s strategy to encourage longer visits, improve the experience and increase loyalty. In this article, find out more about the power of scent marketing.

The power of fragrance is still untapped, and now it turns out that it can help us mourn. Fragrances that remind us of loved ones who have passed can bring back old memories which help us reconnect while some fragrances are developed to calm us and to accompany us as a ritual.