Despite the growing consumer interest in niche and independent brands, businesses face unique challenges: digital disruption, experiential selling, leveraging brand esclusivity, sustainability, ...

Nathalie Pichard, founder of TopNotes, stated that even in tomorrow's highly connected retail, sales will depends on humans and that shop assistants remains significant drivers for the development and durability of a brand.

COMME des GARÇONS fragrance creative director explained that "introducing younger consumers to historic groundbreaking scents, helps the fragrance industry to move forward", because "if younger generations did have a wider culture, then perfume companies would be compelled to make much more imaginative, creative and better products than what they’re doing now".

Scentouch is a new patented format of perfume sample alternative of traditional mini spray, that can be used in retail with the aim to replace blotters, in press or in e-sampling by post.

Kao Corporation developed a detailed database of 314 perfumery raw materials (PRMs) regularly used in fragrance creation and a technological method where a prediction of odor intensity can be made based on the concentration of PRMs present in a gas sample.

Certified organic hemp is becoming more widely available: the label USDA Certified Organic provide a way for companies to stand out for competition.

IFRA, the International Fragrance Association, published on January 2020 the 49th Amendment to its standards.

Here you can find the official overview, library and guidance.

"How was Yves Saint Laurent’s Opium fragrance named? What inspired Chanel No. 5’s perfumer to use aldehydes?", the article reveals details about the story behind few iconic worlds fragrance and what characteristics can make a perfume a legend.

Smelly maps Project created visual maps of the good and bad smells of Barcelona and London and published two studies considering the evolution of smellscape over times and the colours and human feelings associated to the smell of that two cities.

Just as taste and smell are closely related, there is in the same way a strong link between scents and emotions. A perfume awakens dormant memories or emotions that we didn’t even know we remembered. Considering the fact that a perfume can play a very important role in generating a stronger impression on the customers, this inseparable bond should really be heightened and fully utilized by the various company.