2020 . 05 . 08
"The main role of the evaluator is to act as the go-between. On one side the nose and on the other side the client (ie the Brands)
He/her challenges the perfumer to meet the brief provided by the client, driving his work in order to ensure that fragrance will fit with the brand brief and consumers target."
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2020 . 05 . 05
Since the world shut down a few months ago, brands have been faced with numerous challenges that shake the core of their existence. There are some tactical measures that can be put into place to mitigate the impact of the crisis and to emerge better positioned to deal with an uncertain future. In our ongoing series on Best Practices to survive a crisis, this article covers specific actions brands can take to weather the pandemic.
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2020 . 05 . 05
Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.
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2020 . 05 . 05
Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.
read more
2020 . 05 . 05
Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.
read more
2020 . 05 . 05
Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.
read more
2020 . 05 . 01
When I started to deal with Artistic Perfumery in 1994, coming from a completely different environment and professional experience, I realized immediately that an identity of the sector did not already exist: the operators acted in a scattered order and a community was far from having been built, except for random groups of consumers and for some relationships between distributors and shopkeepers that went beyond just the commercial aspect.
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2020 . 05 . 01
If until a short time ago there where only a few exemplary cases, today more and more beauty brands are dedicating themselves to activism becoming spokesman of ideologies, political and social thoughts and creating their own campaigns and uniting and strengthening their community around these issues.
After an excursus that highlights various examples of brands that have given rise to significant initiatives, the article summarizes 5 key trends shaping the rise of beauty activism: charitable campaigns, reclaiming regulations, anti-conformist beauty, call-out culture and political activism.
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2020 . 05 . 01
Today’s young people ask to be recognized for their individuality, their needs and desires, not for their gender or sexual orientation. So, a trend already present in the fashion market has made its important and significant appearance in the world of perfumes, giving life to olfactory creations not assigned to a gender or a time.
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2020 . 05 . 01
What could tomorrow’s trends be? An insightful article on what the market’s future might look like.
You can find the article at pages 88-89
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