Essencional - Niche Perfumery and Beauty Hub

2020 . 05 . 15 written by Kathryn Malley

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 15

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

Kathryn Malley, owner of German distribution company Lafferty’s, tells us her views about the pandemic.

2020 . 05 . 15 written by Andrea Casotti

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 14

Andrea Casotti, CEO of Italian Fragrance house CFF SpA & owner of The House of Oud brand, tells us his views about the pandemic.

2020 . 05 . 15 written by Eduardo Garcia de Alba

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 13

Eduardo Garcia de Alba, Mexican Perfume Blogger and founder of Myscentjourney project, tells us his views about the pandemic.

2020 . 05 . 15 selected by Editorial Board

Marketing

Beauty

Library 2019

10 Things I wish I had known before building a Beauty Brand

A make-up brand owner suggests, according to her experience, a “road map” to launch a brand, avoiding big mistakes.

Sharing experiences is a very productive manner to better plan our work properly

beautymatter.com

Essencional - The Paper

Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

DISCOVER

2020 . 05 . 15 selected by Editorial Board

R&D

Sustainability

Library 2019

Programmable Biology Drives Beauty Innovation

Cosmetic purity and efficiency challenges can be solved by fermentation processes programmed by biologists, writing DNA. Genetically modified organisms (GMOs) can be involved in the process but the final products are everything but a GMO end product.

Ethical debate around genetically modified organisms involved in cosmetic pure raw materials

www.gcimagazine.com

2020 . 05 . 12 written by Karen Marin

#COVIDCHRONICLES

Marketing

Trends

BEST PRACTICES TO SURVIVE COVID-19: RETAILERS

Retail is facing its biggest catastrophe ever since governments all over the world imposed mandatory store shutdowns following the outbreak of COVID-19. As countries begin to emerge from confinement, what measures can stores take to bring the customer back? How can online strategies support the stores? In our ongoing series on Best Practices to survive a crisis, this article covers specific actions retailers can take to coax consumers back into the store.

2020 . 05 . 12 written by Chi Wai Tang

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 12

Chi Wai Tang, biochemical engineer and curator for fine exclusive fragrances, tells us his views about the pandemic.

2020 . 05 . 12 written by Luca Falchetti

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 11

Luca Falchetti, perfume expert and owner of the distribution company Essenses, tells us his views about the pandemic.

Essencional - The Paper

Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

DISCOVER

2020 . 05 . 12 written by Francois Henin

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 10

Francois Henin, founder & artistic director of brands Jovoy and Jeroboam Perfume, Jovoy Paris and London stores’ owner , tells us his views about the pandemic.

2020 . 05 . 12 written by Ermano Picco

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 9

Ermano Picco, perfume expert, contributor of different magazines, and founder of "La Gardenia nell'Occhiello" blog, tells us his views about the pandemic.