How can technology come into conflict and combine with such a methodical and ancient work made of care and tradition like that of the perfumer? Thanks to tools based on artificial intelligence and machine learning that allow the perfumer to create essences without even touching the ingredients.

An interesting article that explains how China has applied the C2M model and what the future of this trend will be: the new frontier of customization, which allows the consumer to have a product created for his needs and preferences or even, thanks with the help of artificial intelligence, able to predict them.

Born and raised in America, Ann decides to become a perfumer in 1912, after her husband's death. Her revolutionary approach for the time consisted in creating a perfume following an interview with the customer, in order to identify the notes that best represented his personality. She also experimented with home fragrances and created a perfume for a Broadway show. Her consultations were open to anyone wishing to speak to the "perfume psychologist". She was then crushed by large companies that began producing branded fragrances and died in 1958 after retiring to private life in Connecticut.

The Asian beauty market has also suffered the consequences of the pandemic, but has also been able to find solutions to adapt to the situation and stay afloat, such as the establishment of well-being lessons, direct and video tutorials to stay in touch with customers or the use of applications that allow virtual assistance and advice ...

The Japanese company Aromajoin has launched and made available to the public (previously it could only be purchased from retailers and entertainment agencies) the Aroma Shooter, a tool that, connected to a device and thanks to the use of various free or paid apps , allows you to savor a perfume directly from the comfort of your home ...

With the lockdown, many brands have had to adapt to the new legal provisions which have led to a significant change in consumer purchasing habits. In this article we find some examples of brands that have been able to positively exploit this moment to develop tools and applications that allow users, thanks to technological advances in artificial intelligence, to be assisted and pampered to enjoy the most similar shopping experience. possible to the in-store one.

Nobody knows what will happen in the post-covid period or exactly if and when we can actually talk about a post-pandemic world ... However this article tries to give 8 tips to follow to ensure that brands and retail beauty can try to stay on the crest wave.

The Chinese market, one of the largest and most promising in the world, offers many possibilities for indie beauty brands. Many, however, have not yet conquered this market because they are intimidated by such different rules and customs. In any case, cross-border e-commerce makes it possible to break down these barriers by allowing brands to sell their products directly to Chinese consumers without investing huge resources or having to register their brand in China.