The smell of a city is characterized by local cuisine, geography, nature and so much more. Olfactory digitization is being used to capture and recreate the smells of cities from around the world lest they disappear and the Digital Olfaction Society (DOS) needs help to realize this project. Check out the article and learn how you can participate.

Frankincense, olibanum, myrrh, these are legendary ingredients, and well known to those in the fragrance industry. From ancient times to present day, they have played a pivotal role in rituals and rites where the precious material is highly prized. Take a journey back in time in this article which explores the history, the sources and the legend behind the incense trade route.

Growth in 2023 was largely attributed to price increases but now the consumer is trading down or buying less often, so how will beauty fare? The good news? Fragrance is predicted to lead category growth for the next five years and niche remains a key driver. A report rich in data.

The media are evolving rapidly and so are marketing strategies. In this article, an interesting case study: Bianco Latte by Giardini di Toscana. From niche perfume to viral product, those directly involved tell how the rise came about.

More good news for niche fragrance as data indicates consumer preferences are moving towards the sector, characterized by high quality ingredients and limited production. But that’s not all; check out the most searched notes and the newest term: perfume aesthetics.

What is behind the surge in demand for milky fragrances? Is it nostalgia for the innocence of childhood? Is it a backlash against heady, over the top scents that enter the room before you do? Is it due to feelings of comfort and familiarity? An interesting read on this global fragrance trend.

The use of AI in perfumery has been around for some time sparking the quandry of whether the perfumer will go the way of the dinosaur. In this article an insider looks at some of the tools used by the big fragrance houses and the ways in which they’re used.

While prestige beauty shows no signs of recovery in China and global beauty brands are seeing drops in revenue, domestic brands are flourishing. One reason? The young Chinese consumer sees local brands as comparable in quality to Western ones. An interesting article about the consumer today and how to capture their interest.