Beauty Independent has interviewed some CEOs, owners and, in some cases, founders of a number of indie beauty brands to talk about their plans to help retailers come back from the lockdown.
Most sales are currently happening within the e-commerce trade; therefore deliveries have been improved and sped up, the minimum limit per order has been reduced, fast track deliveries have been approved even for small orders, the delivery fee has been dropped and there have been negotiations with the vendors for the payment terms. Furthermore a lot of discounts have been applied and the number of free samples sent to the customers has been increased, in order to make them feel special and pampered in such a critical moment, a selections of self-care products to fight stress or to keep healty were sent through drop-ship delivery as a gift for doctors, nurses or any other key worker that has continued working during this pandemic.
Communication between retailers and their brand partners has been of absolute importance: brands had to be ready to answer question about their approach or policy during this crisis in order to enable the retailers to be as transparent as they can be with their customers.
Extremely essential has also been the virtual element: it provided opportunities such as online workshops and masterclasses, along with brands and retailers collaborations for contests and giveaways, and it also served as a platform of communication to share a more human and personal side with their audience in such a delicate moment.

One of the clear symptoms of the global pandemic that shook our lives is anosmia, the permanent or temporary loss of smell, and so the following article encourages us to rediscover this sense, that too often will be neglected or overlooked. Perfumes, aromas and smells stimulate intense emotions and feelings that are worth exploring thoroughly. To do so it really isn't necessary to spend a lot of money on the most expensive perfume on the market nor buying the latest creation of a famous nose, because, actually, all you need to do is to let the everyday scents do the work for you: be swept away by the smell of coffee first thing in the morning, the smell of rain, the blossoming jasmine, the skin of a newborn baby or a basket of fresh laundry. It's just like that that a smell that awakens joyful and satisfying memories can truly change your day.

The retail of the future will be dominated by robots capable of creating any products or action, 3D printers and home based “replicator”. However, the experience of in-store purchase remains fundamental: this is the reason why major brands continue to focus on the construction of new stores.

There are many beauty brands that, despite having great potential and charismatic founders, when their business grows they need more resources, a larger team and experience to be able to grow further. The multi-brand company Rare Beauty has decided to commit, through their acquisition, to help these brands in their take off.

Olivier Cresp has been creating perfumes since 1975. In this article we discover how and where he finds the right inspiration for his creations, which perfume he would have liked to be the author of and much more…

With a particular focus on the Chinese market, the article lists six 2020 beauty marketing trends to follow in order to be successful.

Millennials are the driving force behind the trends reshaping the sector. Their tastes are very different from those of their parents and peers of past generations: they want to smell different. Now they ask for more transparency and more gender-neutral scents, preferring synthetic perfumes over the strand of natural ones that are still obtained through animal or land exploitation, and they love citrus perfumes.

It is now a known fact that anosmia (loss of smell) and ageusia (loss of taste) are some of the most prominent COVID symptoms. So as a result of this new piece of information, a preliminary self diagnosis, which will certainly turn into a benefit for the community, should now become a much easier task for everyone. To facilitate this step forward some Fragrance Houses have collaborated with hospitals and research centres in order to create a number of extremely intelligible and accessible tools that will allow patients, or anyone suspecting of any symptoms, to access a preliminary diagnosis through a questionnaire.