After briefly explaining what olfactory bulbs are, the article recounts the research conducted on the samples of different subjects that led to the conclusion that people without olfactory bulbs are perfectly able to perceive smells. In fact the results have shown how in some cases they are actually able to perceive smells even better than those with intact olfactory bulbs.
Naturally there’s a few questions arising: do people without olfactory bulbs really perceive any smell normally? Could it be that in these subjects the neurons that usually make up the olfactory bulbs have migrated? Or do these people use a totally different area of the nervous system to perceive smells?
All these questions surrounding the anosmia problem currently remain without a definite answer, however this new study has certainly paved the way for future research on the neuroscience of olfaction.

With an excursus on the history and genealogy of the Guerlain family and its olfactory creations, the article reviews the career of Thierry Wasser: from the young age in which he dreamed of becoming chef to the consecration to official perfumer of Guerlain.

Just as society evolves and habits and lifestyles change, the typical smells of a specific physical environment or socio-cultural context change in the same way. In an increasingly globalized world there is a tendency to lose uniqueness and peculiar characteristics in favour of a general and substantial basic uniformity. This is also happens to the world of smells. Regardless of their geographical location, modern metropolises now have the same smells (restaurants, pizzerias, ground coffee beans)… So how can we avoid losing these precious and characteristic perfumes and cataloguing and collecting them in a sort of archive? Some interesting initiatives are told in this article.

The American Sustainable Business Council (ASBC) believes that a total overhaul of how we make, use and dispose of packaging is necessary in order to be more sustainable with a view to a zero-waste economy

CBD-containing products, also after the Farm Bill approval, despite their brick&mortar sales success, are still banned by more digital payment process and by social media companies prohibiting CBD advertising.

According to a report by Lux Research, although China and South Korea are momentarily riding the wave of their recent innovation boom, it will be some region’s emerging players, in particular from Southeast Asia, that will dominate the scene by establishing the evolution of the global innovation ecosystem.

This article highlights the growing desire, especially of new generations, for tailor-made and unique perfumes in order to express their individuality whilst boosting their confidence. Some initiative taken by some brands and some possible solutions are here listed. So far in the process the biggest hurdle seems to be the excessive cost of the service for the consumer.

Due to the pandemic that is forcing everyone to an indoors solitary confinement, there has been an instant slump in in-store sales in favor of a boom of online sales. During this peculiar time there have been several business that invested in streghtening or even building their e-commerce from scratch to try not miss this opportunity, however at the moment the scene remains dominated by the giant Amazon…

Recent studies have shown that exposure to the same aroma whilst learning and sleeping can enhance the ability to memorize as well as enable you to remember information for longer.