Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2020 . 03 . 16 selected by Editorial Board

Packaging

Sustainability

Perfume

Pujolasos launches 100% natural and compostable cap for fragrance bottles

The company Pujolasos patented the first natural and compostable cap made entirely of wood and cork.

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An example of improvement of package sustainability: a cap 100% compostable

2020 . 03 . 16 selected by Editorial Board

Trends

Retail

Marketing

+1

Deciphering the Independent Fragrance Market

Despite the growing consumer interest in niche and independent brands, businesses face unique challenges: digital disruption, experiential selling, leveraging brand esclusivity, sustainability, ...

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An interesting article on the general results of the second edition of the "Economic Observatory on the market of artistic and experimental perfumery" at 2019 Pitti Fragranze and a comment of some attendees with their insight on fragrance market

2020 . 03 . 16 selected by Editorial Board

Retail

Marketing

Perfume

+1

Even in tomorrow’s highly connected retail, sales will depend on humans

Nathalie Pichard, founder of TopNotes, stated that even in tomorrow's highly connected retail, sales will depends on humans and that shop assistants remains significant drivers for the development and durability of a brand.

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Essencional informs of an authoritative opinion about the importance of the human factor in retail's sales.

2020 . 03 . 16 selected by Editorial Board

Retail

Education

Library 2019

COMME des GARÇONS Wants to Expand This Generation’s “Olfactory Culture”

COMME des GARÇONS fragrance creative director explained that "introducing younger consumers to historic groundbreaking scents, helps the fragrance industry to move forward", because "if younger generations did have a wider culture, then perfume companies would be compelled to make much more imaginative, creative and better products than what they’re doing now".

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The importance of spreading perfumery education to younger generations, considering the example of the retailer Dover Street Market of Paris.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2020 . 03 . 16 selected by Editorial Board

Packaging

Perfume

Library 2019

Idscent reinvents the perfume sample

Scentouch is a new patented format of perfume sample alternative of traditional mini spray, that can be used in retail with the aim to replace blotters, in press or in e-sampling by post.

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Essencional informs of an innovative format in perfume samples packaging.

2020 . 03 . 16 selected by Editorial Board

R&D

Ingredients

Perfume

Kao Corporation Develops PRM database and Odor Intensity Prediction Method

Kao Corporation developed a detailed database of 314 perfumery raw materials (PRMs) regularly used in fragrance creation and a technological method where a prediction of odor intensity can be made based on the concentration of PRMs present in a gas sample.

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Kao Corporation’s Sensory Science Research Laboratory last development in achieving more control of odour intensity
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2020 . 03 . 15 selected by Editorial Board

Olfactology

Perfume

How scent, emotion, and memory are intertwined and exploited

Just as taste and smell are closely related, there is in the same way a strong link between scents and emotions. A perfume awakens dormant memories or emotions that we didn’t even know we remembered. Considering the fact that a perfume can play a very important role in generating a stronger impression on the customers, this inseparable bond should really be heightened and fully utilized by the various company.

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An insight on the connections between scents, emotions and memory