Essencional - Niche Perfumery and Beauty Hub

2020 . 05 . 08 written by Nicolas Cloutier

#COVIDCHRONICLES

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#COVIDCHRONICLES PART 7

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

Nicolas Cloutier, CEO at NOSE SAS, tells us his views about the pandemic.

2020 . 05 . 08 written by Mark Behnke

#COVIDCHRONICLES

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#COVIDCHRONICLES PART 6

Mark Behnke, research chemist and creator of the blog "Colognoisseur", tells us his views about the pandemic.

2020 . 05 . 08 written by Michael Edwards

#COVIDCHRONICLES

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#COVIDCHRONICLES PART 5

Michael Edwards, founding editor of Fragrances of the World, tells us his views about the pandemic.

2020 . 05 . 08 selected by Editorial Board

R&D

Perfume

Artificial intelligence is quietly disrupting the fragrance development process

The last significant development in the world of perfumery dates back to the 19th century, when synthetic molecules were invented. Today a big step forward has been made thanks to the introduction of Artificial Intelligence in the production process of perfumes.
Reviewing several cases of companies that have created machines equipped with Artificial Intelligence capable of helping perfumers in the creation of new fragrances, the article highlights the main strengths and advantages of these new technologies: modernize how perfumers work by quickly suggesting alternative ingredients and formulas thus allowing them to explore new fragrance possibilities; ensure the use of new, more sustainable and safer molecules within the fragrances; make consequently the development process more efficient and push the bound of creativity.

This interesting article talks about the innovations made in perfumery thanks to the use of Artificial Intelligence.

symmetricaldatasecurity.blogspot.com

Essencional - The Paper

Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

DISCOVER

2020 . 05 . 08 selected by Editorial Board

People

Perfume

Givaudan Evaluator Interview part 1 - "Always Find Something Positive" Naila Hamayed

"The main role of the evaluator is to act as the go-between. On one side the nose and on the other side the client (ie the Brands)
He/her challenges the perfumer to meet the brief provided by the client, driving his work in order to ensure that fragrance will fit with the brand brief and consumers target."

An article on the unknown work of the evaluator (1st part)

www.basenotes.net

2020 . 05 . 05 written by Karen Marin

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#COVIDCHRONICLES

Marketing

BEST PRACTICES TO SURVIVE A CRISIS, PART 2: FOCUS ON BRANDS

Since the world shut down a few months ago, brands have been faced with numerous challenges that shake the core of their existence. There are some tactical measures that can be put into place to mitigate the impact of the crisis and to emerge better positioned to deal with an uncertain future. In our ongoing series on Best Practices to survive a crisis, this article covers specific actions brands can take to weather the pandemic.

2020 . 05 . 05 written by Claudia Stagno

#COVIDCHRONICLES

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#COVIDCHRONICLES PART 4

Claudia Stagno, editor-in-chief of the MTE Edizioni Group and publisher of various publications specializing in the beauty industry, tells us her views about the pandemic.

2020 . 05 . 05 written by Sarah Colton

#COVIDCHRONICLES

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#COVIDCHRONICLES PART 3

Sarah Colton, perfume writer and speaker, journalist, and video producer, tells us her views ablout the pandemic.

Essencional - The Paper

Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

DISCOVER

2020 . 05 . 05 written by Laurence Arrigo Klove

#COVIDCHRONICLES

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#COVIDCHRONICLES PART 2

Laurence Arrigo Klove, Beauty and Home Fragrances Director at Bongénie Grieder, Brunschwig & Cie, tells us her views about the pandemic.

2020 . 05 . 05 written by Gianluca Perris

#COVIDCHRONICLES

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#COVIDCHRONICLES PART 1

Gianluca Perris, founder and owner of the brand Perris Montecarlo, tells us his views about the pandemic.