2020 . 11 . 03
Puig has created AI.LICE, a tool that allows the consumer to obtain information on the products in the store simply by scanning a QR code and then framing the product of interest with his smartphone ... To learn more read our article NEW TECHNOLOGY FACILITATES FINDING A FRAGRANCE
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2020 . 11 . 03
In the UK, the luxury fragrance market managed to recover faster than the beauty sector, going from -67% during the lockdown to -13% in the post-lockdown phase. In the article Emma Fishwick, Account Manager of NPD UK Beauty, tries to give an explanation to this phenomenon.
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2020 . 11 . 03
In China, a draft law was drawn up to protect and safeguard trade secrets and punish any violation.
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2020 . 10 . 30
As the clock ticks and we count down the days to the Christmas, Hannukah and other end of the year holidays, we are all unsure about how COVID-19 will affect consumer shopping. The outlook on our financial, economic and health state of being is not positive. Will people react by cutting holiday spend?
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2020 . 10 . 27
This extremely in-depth article clarifies various aspects related to cannabidiol-based products, explaining the benefits, the potential side effects, the uses in cosmetic products, the different types that exist, also warning us of what is often passed off as such but is not such.
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2020 . 10 . 27
We had already talked about it in our article NEW TECHNOLOGY FACILITATES FINDING A FRAGRANCE: Wikiparfum, a technological tool created by Puig, allows you to discover information about the raw materials and olfactory families of a fragrance by searching by ingredient or name of the fragrance and allows you to consequence of finding perfumes similar to those you love that act as valid alternatives.
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2020 . 10 . 27
With 39% of the workforce represented by women, Singapore is certainly better balanced than many other countries in terms of gender equality. However, this is not reflected in the advertisements of the various brands, which still portray the role and the female figure under ancient stereotypes now outdated. Brands should therefore work for better gender representation, encourage women to see themselves and be seen as potential customers, and consider the ambitions and aspirations of the new generation.
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2020 . 10 . 27
After Helsinki airport, Dubai airport also started using highly trained and almost foolproof dogs to recognize travelers affected by the coronavirus.
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2020 . 10 . 27
An article that sheds light on natural products
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2020 . 10 . 23
In a moment that seemed straight out of a film noir, I was asked if I wanted to know what is really going on behind the scenes on the market in China. Channeling a 1940’s detective, I put on my trench coat and made a Zoom call to Singapore to my informant, Chi Wai Tang, consultant and expert on the luxury goods market in China and Asia. He shared many eye-opening revelations that brands need to be aware of to navigate the complicated landscape and avoid potentially disastrous pitfalls.
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