Kao Corporation developed a detailed database of 314 perfumery raw materials (PRMs) regularly used in fragrance creation and a technological method where a prediction of odor intensity can be made based on the concentration of PRMs present in a gas sample.

Just as taste and smell are closely related, there is in the same way a strong link between scents and emotions. A perfume awakens dormant memories or emotions that we didn’t even know we remembered. Considering the fact that a perfume can play a very important role in generating a stronger impression on the customers, this inseparable bond should really be heightened and fully utilized by the various company.