2020 . 05 . 15
10 Things I wish I had known before building a Beauty Brand
A make-up brand owner suggests, according to her experience, a “road map” to launch a brand, avoiding big mistakes.
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2020 . 05 . 15
Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.
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2020 . 05 . 15
A make-up brand owner suggests, according to her experience, a “road map” to launch a brand, avoiding big mistakes.
read more
2020 . 05 . 15
Cosmetic purity and efficiency challenges can be solved by fermentation processes programmed by biologists, writing DNA. Genetically modified organisms (GMOs) can be involved in the process but the final products are everything but a GMO end product.
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2020 . 05 . 12
Retail is facing its biggest catastrophe ever since governments all over the world imposed mandatory store shutdowns following the outbreak of COVID-19. As countries begin to emerge from confinement, what measures can stores take to bring the customer back? How can online strategies support the stores? In our ongoing series on Best Practices to survive a crisis, this article covers specific actions retailers can take to coax consumers back into the store.
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2020 . 05 . 12
Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.
read more
2020 . 05 . 12
Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.
read more
2020 . 05 . 12
Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.
read more
2020 . 05 . 12
Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.
read more
2020 . 05 . 08
As hand sanitizer disappeared off the shelf at the beginning of the COVID-19 crisis, it has been no surprise to see sales of liquid and bar soaps grow exponentially. With the emphasis on frequent hand washing, the whole world has had to stock up. This unanticipated shift in global consumer demand has led to long-shot, unpredictable business opportunities...
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2020 . 05 . 08
Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.
read more