In 2020, there has been an exponential growth in consumer interest in natural, green and sustainable products. This phenomenon then had a great increase during the covid-19 pandemic as people's attention was focused on healthy products, which could make them feel good, healthy, defend their body from external attacks and increase their immunitary defense. Research conducted by IRI and SPIN confirms this trend.

An interesting article on green chemistry that will lead to more eco-sustainable products and the discovery of new olfactory notes

An interesting article that, following the growing demand for odorless products, investigates how this will affect the grooming experience.

A detailed article that reports some statistical data and the results of a survey on the impact of Covid-19 on the Beauty sector and which ends with some fundamental takeaways.

In addition to being our loyal best friends, dogs can now be instrumental in the battle against Covid-19. In fact, they could be able, if properly trained, to sniff out patients affected by the virus.

In this interview the two perfumers Mark Buxton and DavidChieze talk about themselves by explaining their new and revolutionary olfactory project.

DTC (direct to consumer) Company are now cooperating with traditional retailers and vice versa. Does a new retail model going to be established?

The results of a survey conducted by Red Ant on more than 250 people, shows that perhaps, the way in which consumers will test and buy beauty products will not be so different from the pre-covid period: those who were used to buying online they will continue to do so, but those who were used to shopping in the store say they are willing to resume this activity, perhaps with some precautions such as avoiding testing products in-store; the one to one experience is always required and well accepted, whether it is virtual or physical in the store ...