To make sure that they are successful and to win over customers, brands should: pay close attention to packaging, focus on the personalization of products and services, allow and encourage the discovery of new fragrances with discovery kits and similar initiatives and make history of the brand stand out through events and initiatives that involve and attract the consumers.

This article presents four beauty trends of this year: the demand for products that protect against air polluton or that have CBD/Cannabidiol as an ingredient, the tendency of consumers to identify essential products and eliminate the use of excess ones and the willingness to use products that promote beneficial functions both physically and mentally.

OTT, or “over-the-top,” are media services that allow people to send instant messages back and forth through the Internet. They include Facebook Messenger, WhatsApp, Viber, Telegram and the direct message (“DM”) capabilities on Instagram and Twitter.

The trend predictor Wendy Liebmann explain the near future changes in the business: the shift... from acquiring things to buying happiness. Customers are more committed to give a value to their time and what will be not easy to buy doesn’t deserve their attention. Fragrances will be more and more selected according to the emotional value….

A law that provides that cosmetics ingredients are approved and registered by the U.​S. Food and Drug Administ­ration (FDA) before entering the market was previously non-existent. Progress has been made with the approval of the Cosmetics Reform Bill but its prognosis is thought to be low.

After briefly explaining what olfactory bulbs are, the article recounts the research conducted on the samples of different subjects that led to the conclusion that people without olfactory bulbs are perfectly able to perceive smells. In fact the results have shown how in some cases they are actually able to perceive smells even better than those with intact olfactory bulbs.
Naturally there’s a few questions arising: do people without olfactory bulbs really perceive any smell normally? Could it be that in these subjects the neurons that usually make up the olfactory bulbs have migrated? Or do these people use a totally different area of the nervous system to perceive smells?
All these questions surrounding the anosmia problem currently remain without a definite answer, however this new study has certainly paved the way for future research on the neuroscience of olfaction.

With an excursus on the history and genealogy of the Guerlain family and its olfactory creations, the article reviews the career of Thierry Wasser: from the young age in which he dreamed of becoming chef to the consecration to official perfumer of Guerlain.

Just as society evolves and habits and lifestyles change, the typical smells of a specific physical environment or socio-cultural context change in the same way. In an increasingly globalized world there is a tendency to lose uniqueness and peculiar characteristics in favour of a general and substantial basic uniformity. This is also happens to the world of smells. Regardless of their geographical location, modern metropolises now have the same smells (restaurants, pizzerias, ground coffee beans)… So how can we avoid losing these precious and characteristic perfumes and cataloguing and collecting them in a sort of archive? Some interesting initiatives are told in this article.

The American Sustainable Business Council (ASBC) believes that a total overhaul of how we make, use and dispose of packaging is necessary in order to be more sustainable with a view to a zero-waste economy