Since the world shut down a few months ago, brands have been faced with numerous challenges that shake the core of their existence. There are some tactical measures that can be put into place to mitigate the impact of the crisis and to emerge better positioned to deal with an uncertain future. In our ongoing series on Best Practices to survive a crisis, this article covers specific actions brands can take to weather the pandemic.

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

When I started to deal with Artistic Perfumery in 1994, coming from a completely different environment and professional experience, I realized immediately that an identity of the sector did not already exist: the operators acted in a scattered order and a community was far from having been built, except for random groups of consumers and for some relationships between distributors and shopkeepers that went beyond just the commercial aspect.