Thanks to artificial intelligence, it is possible to create faster products that perfectly match each category and market, to ensure that every consumer has the right emotional experience.

An article that talks about Usi, the Somali term for "frankincense" as a ritual with an evocative power, which allows memories of the past to come to mind and arouse emotions.

In this article, the author introduces to perfume lovers without a solid scientific background one of the most used synthetic raw materials in perfumery, cashmeran, explaining what it is, what it smells like, what color, texture, place and sound it can be associated and what use is made of it in perfumery.

Interesting article that explains what the skin microbiome is, its functions, the effects of its alterations, the strategies and the various types of cosmetic products that support it: prebiotics and probiotics. The article concludes by presenting postbiotics, products of bacterial derivation, as the future for skin health and beauty.

An informative article that explores the theme of the evocative power of perfumes by analyzing the "Proust effect" and the anatomy of smell.

In this article the famous nose Alberto Morillas is asked about the latest perfume he produced for Bulgari and about sustainability in perfumery with reference to raw materials. Clearwood is also presented, a synthetic ingredient produced by Firmenich designed as an alternative to patchouli.

This excellent article, in addition to outlining its characteristics, highlights a key question for the future of the Indian market: why did Indians, even in the pre-covid era, have a limited propensity to buy Indian fragrances compared to foreign ones?

Odeuropa has been granted €2.8M towards their project of identifying and cataloguing assorted odors recognized by Europeans for the past 500 years.