East meets West in Omani brand Ojar. In this article, meet the woman behind the brand as she reveals her history with fragrance and shares insight on the key ingredients that play starring roles in her scents. She even shares her tips on fragrance layering Middle Eastern style.

According to TikTok, consumers are still searching for sweet gourmand scents, but that’s not all. The good news? Not only does the social media platform indicate interest in gender-neutral and oud fragrances, but ultra niche is widely sought out. Get a quick overview of the hottest trends in this brief article.

Fragrance and art collide as Art Basel Paris, in partnership with legendary French maison Guerlain, launches a limited edition fragrance during the art fair this October. This collaboration further pushes the point that fragrance is a form of art.

Fear not, AI is not always out to replace the perfumer! In the quest to find safer compounds, AI technology can actually help companies to proactively look for and identify alternatives – it’s a way to stay ahead of regulatory pressure while also addressing safety and sustainability concerns.

There just might be a new market for those ultra-polarizing scents, those incredibly creative fragrances that are less commercial: use them to keep people away from you. Want to smell like a battleground, or like you had a roll in the gutter? The author went in search of “truly repellant” fragrances. An enlightening read.

Niche fragrance brand Matière Première is laying the foundation for strategic growth thanks to an investment from Kering Beauté. It’s proof positive that niche fragrance brands are still on the radar of conglomerates, and that it’s possible for the brands to still maintain some control over their destiny.

Gen Z is setting the trends in perfume packaging and textures as producers are developing delivery systems and formulas that correspond to the way this demographic applies scent. Some of the new innovation, which was recently presented at Luxe Pack Monaco, is discussed in this article.

The smell of a city is characterized by local cuisine, geography, nature and so much more. Olfactory digitization is being used to capture and recreate the smells of cities from around the world lest they disappear and the Digital Olfaction Society (DOS) needs help to realize this project. Check out the article and learn how you can participate.