China’s young consumer is intrigued by niche brands but there’s also a nationalistic movement as more local brands are coming on the scene. And guess what? Big Western conglomerates are investing in these brands, rather than trying to compete. Others are carving out a place for themselves in this growing and ever-evolving market.

Earlier this month the Tax Free tradeshow took place in Cannes. Brands, who are present in and outside the conference venue, presented their novelties which collectively support the public’s preference for gourmands, boozy blends and new takes on oud. The article gives an overview on many of the new launches sure to hit counters in the near future.

Fragrance and art collide as Art Basel Paris, in partnership with legendary French maison Guerlain, launches a limited edition fragrance during the art fair this October. This collaboration further pushes the point that fragrance is a form of art.

Fear not, AI is not always out to replace the perfumer! In the quest to find safer compounds, AI technology can actually help companies to proactively look for and identify alternatives – it’s a way to stay ahead of regulatory pressure while also addressing safety and sustainability concerns.

There just might be a new market for those ultra-polarizing scents, those incredibly creative fragrances that are less commercial: use them to keep people away from you. Want to smell like a battleground, or like you had a roll in the gutter? The author went in search of “truly repellant” fragrances. An enlightening read.

Niche fragrance brand Matière Première is laying the foundation for strategic growth thanks to an investment from Kering Beauté. It’s proof positive that niche fragrance brands are still on the radar of conglomerates, and that it’s possible for the brands to still maintain some control over their destiny.

Often underestimated, India is now on the radar for the luxury beauty sector. With a growing middle class and a sophisticated consumer who is seeking upscale goods, the market has great promise as long as its complexities are understood. A great article for a quick overview.

Gen Z is setting the trends in perfume packaging and textures as producers are developing delivery systems and formulas that correspond to the way this demographic applies scent. Some of the new innovation, which was recently presented at Luxe Pack Monaco, is discussed in this article.