An article to get an idea of how the Chinese and more generally Asian markets are approaching the world of perfumes

There are a number of cultural, social and demographic factors that lead us to tolerate or even appreciate unpleasant odors in our beauty products and to consider them more effective than others with a neutral or pleasant smell. In fact, these products are often assimilated to medicines, something that therefore does us good but often has a not very tasty taste (just think of the countless medicines with a rather bitter taste). Some bad smells can then be linked to particular situations or positive memories for each of us and therefore be more than appreciated. Finally, since "those who want to look a little must suffer" it is common practice to make efforts or sacrifices (and therefore also endure a bad smell) in order to enjoy the beneficial effects of these cosmetics.

If a product is moisturizing it means that an ingredient is a humectant, while “moisturizer” means that an ingredient is occlusive. If your skin is dry, it means that it is low in oil and therefore needs to be treated with a moisturizer; if it is dehydrated, and therefore low in water, it needs a moisturizer.

This article summarizes nine mistakes that cause our skin to age prematurely and not be as healthy as it should and could: not sun protection, smoking, not removing makeup correctly, drinking little water, not using a moisturizer, eating unhealthy and gain weight or lose weight quickly, use incorrect cosmetic application procedures, and use unsafe natural products.

We read, through the words of the independent perfumer Sherri Sebastian, how her work has changed, for the better, due to the isolation due to Covid-19.

The challenges to be faced in order to make the world of cosmetics greener, more sustainable, environmentally friendly and transparent

The pyramidal structure of a fragrance is a simple, clear and intuitive method to explain the composition of a perfume and the arrangement of its raw materials. However, it should not be understood as something strictly binding and limiting: a perfume is much more than the mathematical sum of its components.

By olfactory marketing we mean the practice of associating a brand and its representative place or physical stores or a particular environment with a new perfume that is its unequivocal olfactory signature. It is a sometimes onerous choice but fundamental for the positive results it can cause in terms of engagement, conversions, customer loyalty ...