Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 01 . 01 written by Karen Marin

Essencional's original content

People

Perfume

+2

WRAPPING UP 2020 WITH MICHAEL EDWARDS

Michael Edwards is unstoppable. Not quelled by the likes of a pandemic, he has been locked down in Sydney for the past ten months, busier than ever despite the lack of travel. Michael met virtually with me to discuss the projects he’s been working on since our last chat in Spring. He also weighed in on a controversial topic before sharing a few closing thoughts on brand activity in 2020.

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2020 . 12 . 29 selected by Editorial Board

Beauty

Marketing

Trends

+1

Discover the Top Four Beauty eCommerce Trends Set To Dominate 2021

In 2021, consumers will be increasingly interested in hyper-personalization and brands that will convey values in line with their own. Consequently, in order to be successful, a brand will necessarily have to adapt to these needs by proving to be ethically aware, transparent, to keep up with the times by seizing the advantages and opportunities given by artificial intelligence to make products increasingly personalized. and tailor-made and leveraging the benefits of subscription services to make it easier for customers to purchase.

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Four trends to follow to dominate the world of e-commerce with your own cosmetics brand.

2020 . 12 . 29 selected by Editorial Board

Beauty

Marketing

Trends

Unlocking the secrets of beauty marketing during COVID-19

Email marketing boomed during the pandemic as it is much easier to use than other digital advertising strategies and much cheaper. In fact, this channel is almost three times more effective than any other digital channel, also winning in terms of engagement and remarketing. During the pandemic, email marketing also changed its rules to be able to adapt to people's new lifestyle: the frequency of emails dropped slightly, while the sending time was brought forward and a more communicative language was adopted and empathetic, aimed at giving advice, providing tutorials and reassuring their audience with messages related to well-being and staying healthy.

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Essencional offers you another article on the importance of email marketing as a winning strategy for your brand.

2020 . 12 . 29 selected by Editorial Board

Perfume

Fragrance museums

People

The Osmothèque – Patricia de Nicolaï, perfumer and former president of the Osmothèque

In this interview Patricia de Nicolai explains how the universe of the Osmothèque of Versailles was born and how it works: a real perfume museum, unique and precious.

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Interview with the former president of the Osmothèque of Versailles Patricia de Nicolai.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2020 . 12 . 29 selected by Editorial Board

People

Perfume

Marketing

+1

Interview with Christina Kurganska, Founder and CEO of Ol.Factory and Kamana

Interview with the founder and CEO Christina Kurganska of Ol.Factory and Kamana who talks about her projects, the current situation of the Ukrainian market, her vision of the world of perfumery, covid-19, her predictions for the future and much more.

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An interesting interview that makes us discover the Ukrainian market.

2020 . 12 . 29 selected by Editorial Board

Perfume

Olfactology

Marketing

+1

Firmenich Connects Consumer Emotions and Fragrance Trends

A positive outcome from COVID-19 is that 56% of consumers surveyed indicate they have appreciated fragrance more since experiencing lockdowns.

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An article on the importance of perfumes as evocators of positive emotions and feelings.
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2020 . 12 . 25 written by Karen Marin

Essencional's original content

People

Olfactology

+1

YEAR END CATCH UP: Updates from people & projects from 2020

As we bid farewell to 2020 let’s take a moment to reconnect with some of the people and projects that graced our site over the past few months. Let’s catch up on their latest news and get a hint about what they are working on now for the new year ahead.

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2020 . 12 . 22 written by Laurence Arrigo Klove

Essencional's original content

People

Perfume

Enjoy the ride. Open your eyes. Ella K takes you to a fascinating world full of adventures

Ella K is difficult to define, to restrain, to put in one box or in one space. It is much more than a simple perfume brand. It is an attitude to life. A life that relies on adventures, on travels across the globe, on excess curiosity, on pure energy. The hunt is not about finding gold or diamonds or even the illusion of an Eldorado. The hunt is to find one’s core inner self. Ella K is raw passion. For Perfumes. For Freedom. A woman world, dedicated to strong determined women. However, men can be accepted provided they share a common attitude. Impetuous, impulsive, Ella K has no reins, no saddle, no ties… Galloping full speed, she can decide to come to a halt, to rest and enjoy a peaceful moment. Let’s venture into her happy vision of life.

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Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2020 . 12 . 22 selected by Editorial Board

Trends

Fragrance lovers

Marketing

How Home Fragrances Became A Post-COVID Craze In China

As elsewhere in the world, the Chinese consumer has turned to home fragrance to enhance their stay-at-home environment. A wave of patriotism is driving them towards emerging local brands.

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An article on the importance of fragrances for the environment in China in this historical period.

2020 . 12 . 22 selected by Editorial Board

Perfume

People

Taking the plunge into independant perfumery – Ludovic Bonneton (Bon Parfumeur)

In this interview Ludovic Bonneton tells us about his experience and his brand. His mission in bringing the brand to life? Emphasize the artistic dimension of perfume as a sensory experience that empowers and intensifies life.

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An interesting interview with Ludovic Bonneton, creator of the artistic perfumery brand Bon Parfumeur.