2020 . 12 . 29
A positive outcome from COVID-19 is that 56% of consumers surveyed indicate they have appreciated fragrance more since experiencing lockdowns.
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2020 . 12 . 25
As we bid farewell to 2020 let’s take a moment to reconnect with some of the people and projects that graced our site over the past few months. Let’s catch up on their latest news and get a hint about what they are working on now for the new year ahead.
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2020 . 12 . 22
Ella K is difficult to define, to restrain, to put in one box or in one space. It is much more than a simple perfume brand. It is an attitude to life. A life that relies on adventures, on travels across the globe, on excess curiosity, on pure energy. The hunt is not about finding gold or diamonds or even the illusion of an Eldorado. The hunt is to find one’s core inner self. Ella K is raw passion. For Perfumes. For Freedom. A woman world, dedicated to strong determined women. However, men can be accepted provided they share a common attitude. Impetuous, impulsive, Ella K has no reins, no saddle, no ties… Galloping full speed, she can decide to come to a halt, to rest and enjoy a peaceful moment. Let’s venture into her happy vision of life.
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2020 . 12 . 22
As elsewhere in the world, the Chinese consumer has turned to home fragrance to enhance their stay-at-home environment. A wave of patriotism is driving them towards emerging local brands.
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2020 . 12 . 22
In this interview Ludovic Bonneton tells us about his experience and his brand. His mission in bringing the brand to life? Emphasize the artistic dimension of perfume as a sensory experience that empowers and intensifies life.
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2020 . 12 . 22
This article summarizes some interesting data regarding the use of Twitter for the world of Beauty by answering the 5 questions: Who tweets, how they tweet, what tweets, when and where.
Curious is the fact that nearly half of those who participate in beauty conversations are men, the fact that less than half of the tweets include photos and that 7.7% of the beauty conversations on Twitter originate from Nigeria, ranking it the third country of the countries that produce more tweets on beauty.
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2020 . 12 . 22
This difficult year has practically come to an end. It is time for budgets, decisions and future projects. This long summary article will help you take stock and enter the new year with a renewed and forward-looking spirit.
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2020 . 12 . 22
In this interview Thibaud Crivelli talks about the importance of perfume in his life and growth, his vision of the world of perfumery, his brand and much more ...
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2020 . 12 . 18
How will fragrance evolve in the wake of the pandemic? What importance do sustainability and new technology have on the creative process? How can we encourage customers back into stores? This article summarizes the final two days of the virtual event, Perfumery for the New Normal, hosted by the Perfumer & Flavorist, then reviews a few best practices to implement.
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2020 . 12 . 15
How can a perfume enthusiast or a simple curious person learn more about the world of perfumery, acquire knowledge and experience? Although still rather shy and contained, since 2000 some initiatives have arisen aimed at spreading and democratizing the world of smell and perfumes. In this interview, Saskia Wilson-Brown explains the initiatives implemented by the Institute she founded.
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