In a timely turn of events, there has been a surge in new technology to assist the consumer who is looking for fragrance. Timely because we’re only a few weeks away from the biggest gift giving moment of the year. For those of us in the industry, visiting a store and seeing a rich assortment of fragrances is the equivalent of being a child in a candy store. But for the average consumer this can be a daunting and overwhelming experience. Two recently launched tools, and one in pilot stage, are sure to help anyone find a new fragrance or an alternative to a favorite, while learning about fragrance families, notes and ingredients. They will also make it easier to shop for others, especially if the recipient’s preferences are known. Here is an overview of what you can find online and in store soon.

The world seen by a young creative trio.

Many brands are from Paris, elegance, luxury, quality of ingredients, you have it, but this brand brings something else to the table, innovation for sure, out of the box cooperation’s, creative talent... and above all a friends story with a dog. Yes a dog.

It must have been during confinement that I first came across perfume critic, author, blogger and vlogger Persolaise, alias Dariush Alavi. I watched a few of his interviews with perfumers on his YouTube channel, and then, intrigued and hungry for more, I started to listen to his fragrance reviews on his “Love at First Scent” series. I was immediately struck by his ability to describe fragrance with such a rich vocabulary and inventive analogies, so that those of us not experiencing the scent at the time would take note, and possibly be curious enough to go in search of said scents. I recently caught up with Persolaise to talk about his career, his industry observations and ultimately to challenge him to some of the questions he asks in his own interviews.