Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 05 . 25 selected by Editorial Board

Ingredients

Sustainability

R&D

+1

Formulating with Alternatives In Personal Care Products

A rundown on the ingredients used in personal care products and their sustainable alternatives.

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"Being" green "is no longer just a trend but has become a lifestyle"

2021 . 05 . 25 selected by Editorial Board

Perfume

Fragrance lovers

Trends

+2

Behind the Box with Danielle Fleming of Olfactif + 3 Month Niche Perfume Subscription Draw

Interview with the founders of OLFACTIF, a specifically niche sample discovery box service.

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A winning example of a sampling service.

Photo credits: https://www.olfactif.com/

2021 . 05 . 25 selected by Editorial Board

Beauty

Ingredients

Regulatory

+5

IBA Stands Against Animal Testing of Cosmetics

A touching video in support of the elimination of animal testing in the cosmetic field

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Essencional has always been impartial but in this case it openly takes a stand in condemning any kind of animal testing!

2021 . 05 . 25 selected by Editorial Board

Perfume

Fragrance lovers

Ma Griffe

Excellent review of the My Griffe fragrance created by Jean Carles for Carven

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An example of how a fragrance can be described
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 05 . 25 selected by Editorial Board

Beauty

People

Marketing

+1

The Biggest Mistake I Made When Starting My Beauty Brand

The initial mistakes of beauty entrepreneurs who then became successful.

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As they say…. You learn by making mistakes!

2021 . 05 . 20 written by Karen Marin

Essencional's original content

Perfume

Noses

+1

RAMON MONEGAL: THE ARCHITECT OF SCENT

Family. Tradition. Heritage. These are words that describe very few businesses today, and even fewer fragrance houses. I recently had the pleasure of interviewing Ramon Monegal, scion to one of Spain’s most renowned fragrance dynasties. While he recounted with great passion the history of the family, the origins of the business, and the creation of his own eponymous brand, his deep-rooted love for fragrance, ingredients, and craft was ever present, leaving their own sillage as we spoke.

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2021 . 05 . 18 written by Laurence Arrigo Klove

Essencional's original content

Perfume

People

+2

Welton London Parfums. A gentleman’s secret scented guide for travelling in style.

A Swiss ambassador in London or a British diplomat in Geneva. Possibly both. Thanks to John-Paul Welton, diplomacy only consists of pleasant, scented encounters. Our gentleman secret is his passion for New York City. Damn it! He is an American agent. One with the cover of creating beautiful scents.

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2021 . 05 . 18 selected by Editorial Board

Beauty

Ingredients

Sustainability

Is It Better to Formulate Cosmetics with Natural Ingredients?

Are cosmetic formulations with natural ingredients really healthier and more ecological than synthetic ones? Let's find out together in this interesting debate

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Pros and cons of the formulation of cosmetics with natural products
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 05 . 18 selected by Editorial Board

R&D

Marketing

Trends

Cosmetify Launches US Beauty Price Comparison Tool

Cosmetify is a platform with more than 2,000 beauty brands and more than 400,000 products that allows consumers to instantly find and compare the prices of their favorite products.

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A price comparison tool born in England and now offered in the USA

2021 . 05 . 18 selected by Editorial Board

Perfume

Trends

Retail

Luxury perfumes: How the pandemic is revolutionizing the shopping experience

Digital discovery and eCommerce are thriving since the pandemic but we still can't smell a fragance through the computer. What options work best now to promote fragrance sales?

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How the pandemic has revolutionized the habits and shopping experience of consumers