2026 . 02 . 02
Megadeals, Fragrance Frenzies and the Gen Z Wallet: Your 2026 Beauty M&A Playbook
What’s the outlook for Mergers & Acquisitions in 2026? In this article an expert weighs in discussing the categories that could be in the spotlight. It’s no surprise that fragrance is a hot commodity now, given the shifts in increased consumer demand as well as the proliferation of launches.
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