When scent meets sound, something magical can happen. French niche brand L’Orchestre Parfum boasts a collection of 14 fragrances that spans the olfactory – and auditory – palette. This isn’t the only brand making connections with music, offering an unexpected customer experience that amplifies emotions.

As the show in Bologna prepares to open its doors next month, what can visitors expect? Fragrance takes center stage, leading when it comes to innovation. Emerging markets are now active players, creating new business opportunities. The show brings the whole industry together: from prestige to mass, from finished products to supply chain.

Last year saw over 6000 fragrance launches, an incredible increase and an unsustainable pace for the industry. In this article, Remi Pulverail, founder of L’Atelier Français des Matières and Les Indémodables, shares behind the scenes knowledge on how the industry works: from in-house competition, the effect of margin on raw materials, and the decline in creativity.

Circana has released year-end data for the US Beauty market which indicates an overall increase in dollar sales and flat performance in premium unit sales. Fragrance was once again the bright spot with 15% growth in both unit and dollar sales. In this article Global Beauty Industry Advisor Larisaa Jensen makes predictions for 2026.

At Pitti Fragranze 2024 we first encountered Richard Saint-Ford and his brand Iggywoo. The self-taught perfumer and brand founder shares his story, talks about the creative process, growing his distribution and how the brand has evolved in this interview.

Scientists and chemists are finding ways to recreate scents from the past. From the smell of a centuries old library, to the surprisingly pleasant smell of ancient mummies, reconstructed scents can enhance museum and gallery visits and can allow the visitor to travel back through time, at least olfactorily!

Independent fragrance house Krigler has roots stretching back four generations. Typically found in luxurious hotels rather than perfumeries, the brand is under-the-radar, beloved by those in the know. This Spring the house will release Lovely Patchouli 55, a Jackie O. favorite, reorchestrated, resting in the most luxurious packaging imaginable.