Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2026 . 06 . 29 written by Karen Marin

Essencional's original content

Events

Fragrance lovers

+1

Notes From the Scent Front: Esxence 2026 at a Glance

Esxence 2026 is now a fragrant memory! In four short days, over 400 fragrance brands coming from more than 40 countries exhibited the latest in artistic perfumery. What did you see and smell? What captured your attention? Our Content Director enlisted a small army to check out the stands and report back to give you the standouts from the show. Discover their “best in show” scents in this week’s article from the Scent Front.

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2026 . 06 . 29 selected by Editorial Board

Fragrance lovers

Fragrance museums

Marketing

A Trip Inside the World’s Largest Collection of Jumbo Perfume Bottles

One man’s obsession with fragrance bottles led to establishing the world’s largest museum of factices, fragrance bottles used in the recent past for display purposes. In this article he talks about his passion for flacons and why he feels it’s important to preserve this element of fragrance history.

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An amazing slice of fragrance history in Hackensack, New Jersey

2026 . 06 . 29 selected by Editorial Board

Technology and Innovation

R&D

Events

Perfume and AI: The innovations that stole the show at VivaTech 2026

Innovation in fragrance creation, personalization and even training were on show at VivaTech, Europe’s largest annual startup and technology event. From creating your own fragrance to custom layering to creating a scent from environmental cues, olfactory innovations were numerous at this year’s fair.

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Here are the highlights in fragrance technology seen at VivaTech

2026 . 06 . 29 selected by Editorial Board

Fragrance lovers

Perfume

Marketing

Jo Malone London launches personalised fragrance wardrobe on Pinterest

We often say one of the challenges in describing a fragrance to the public is trying to use common language shared by all brands, all sources, all users. Jo Malone is testing a new system that puts the words aside to focus visuals instead. It will be very interesting to learn how successful the tool is: does it convert? Are people more comfortable with photos vs descriptions? Time will tell.

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A new tool for discovery relies on visual cues and images over the written word
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2026 . 06 . 29 selected by Editorial Board

Perfume

Noses

Regulatory

Meet the Man Launching the Fragrance Industry’s First Perfumers’ Union

Will we finally see movement in getting perfumers credit for their work? Indie Perfumer Michael Nordstran is not the first to want to bring change to the industry. Proposing the implementation of a development fee is just one of the tenets which will be detailed on the group’s website coming in September.

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Can independent perfumers organize?

2026 . 06 . 24 written by Karen Marin

Essencional's original content

Perfume

Fragrance lovers

The Middle Eastern Approach to Perfumery – Chapter 1 The Cradle of Perfume Culture

Known as the “Cradle of Civilization”, the Middle East should also be known as the cradle of perfume. With origins dating back to antiquity, with long established rituals and traditions still in practice and with modern influences on fragrance today, the prominence of perfumery in the region is underappreciated by the West. Discover the captivating story of the Middle Eastern Approach to Perfumery in the first installment of a three-part series.

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2026 . 06 . 22 written by Danu Seith-Fyr

Essencional's original content

Retail

Fragrance lovers

Part 3: Scenting the Land of the Long White Cloud – Perfume and Artistry in New Zealand – Past and Enduring Pioneers of Retail in Perfumery

In our final instalment dedicated to perfumery in New Zealand contributing editor Danu Seith-Fyr explores the retail landscape. From bygone days at luxury bastion Smith and Caughey to the avant garde World, the country’s premier destination and absolute authority for niche, luxury and artisanal perfumes, come along to discover the Kiwi merchants bringing the art of perfumery to a curious audience.

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2026 . 06 . 22 selected by Editorial Board

Trends

Ingredients

Fragrance lovers

Esxence 2026: Lavender Returns

If niche perfumery is an alternative to what we find in luxury and mass market segments, should it be any surprise that it is also the segment bucking trends? While there were a fair number of “on trend” fragrances on show at Esxence, there were also plenty that went their own direction. In this article the author finds a handful of novelties in which lavender, a staple in the perfumer’s palette, takes center stage.

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Move over Gourmands, there’s a new trend in town!
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2026 . 06 . 22 selected by Editorial Board

Fragrance lovers

Events

The People of Niche Perfumery

Art and Olfaction Awards Celebrate Global Independent Fragrance Excellence in Athens

The Art & Olfaction Awards for 2025 took place June 12th in Athens In this article, discover who took home a Golden Pear award. Essencional salutes all the contestants and the winners!

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See who took home a Golden Pear award this year

2026 . 06 . 22 selected by Editorial Board

Marketing

Fragrance lovers

The People of Niche Perfumery

Perfume brand Heretic is leaning into the ‘B-side’ of pop culture, one unexpected collab at a time

Brand founder Douglas Little is not one to shy away from controversial ideas or non-mainstream collabs. In this article he talks about how fragrance can set an atmosphere, transporting the wearer inside a film or a story, and how his projects have converted non-fragrance wearing consumers into loyal clients.

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Disruptive, disturbing and dramatic!