2026 . 07 . 15
Here’s a story to inspire anyone who has struggled as a student. Legendary fragrance bottle designer Pierre Dinand was once told by his teachers that he’d never do anything in design. 1000 or so perfume flacons later, many of which are iconic, Pierre is still at the drawing board. Essencional sits down with the master as he talks about creation and working with some of his famous clients.
read more
2026 . 07 . 13
Latin America isn't just a growing fragrance market - it's becoming a source of original olfactory storytelling.
Brands such as Mutiz Nueva Granada are already exploring this path, creating fragrances that tell distinctly Latin American stories rather than following established trends.
As independent perfumer Esneda Vale notes, the future isn't just about using local ingredients—it's about transforming them into meaningful narratives rooted in origin and authenticity.
Could Latin America be the next frontier of niche perfumery?
read more
2026 . 07 . 13
It stands to reason that, just as the taste of wine varies from year to year due to the quality of the harvest, fragrances made from natural ingredients such as rose and jasmine may not smell the same every year, especially when the planet suffers weather extremes. With synthetic molecules, perfumers can continue to create beautiful scents without depleting the environment.
read more
2026 . 07 . 13
Olfaction company Osmo is disrupting the norm: using AI they can discover new molecules about 10 times faster than the traditional lab process. During World Perfumery Congress last month they auctioned ten of their captives for perpetual licenses to the industry. The four year old company seeks to accelerate innovation in fragrance.
read more
2026 . 07 . 13
Essential Parfums, a niche fragrance brand launched by Géraldine and Stanislaus Archambault in 2018, has formed a strategic partnership with Milan-based private equity firm Style Capital. The alliance will give the brand the support needed to expand and develop while maintaining the creative independence it’s had from day one.
read more
2026 . 07 . 13
It’s been a month since Esxence 2026 and the press just keeps coming! This article takes a look at some of the top trends seen at the show and features specific launches from a handful of the international exhibiting brands. There’s also an overview of one workshop on how to enter the Chinese market.
read more
2026 . 07 . 06
With a richer than ever booty, the Esxence cavern this year displayed hidden treasures to be discovered from Barbados, South Korea, India, Kazakhstan and Ghana.
read more
2026 . 07 . 06
East and West will meet in Dubai next January for the first edition of a new Notes fair. Two days will be devoted to the industry and the final day will welcome the general public. The Middle East is a strategic market for fragrance, making this location a natural choice. A full program of conferences and activities dedicated to olfactory culture will round out the event.
read more
2026 . 07 . 06
The World Perfumery Congress was held in Monterey, California June 23-25. Honors go to exhibitors Mane, Givaudan and Pura who were recognized for innovation in fragrance ingredients, technology and sustainability, all of which will shape the future of perfumery.
read more
2026 . 07 . 06
Got Milk? Perhaps it’s in reaction to the challenging times we live in, but fragrances that are comforting, nurturing and emotionally soothing are having a moment. These easy to understand and simple to wear scents are taking the market by storm, offering a more sophisticated alternative to the saccharine sweetness we’ve come to expect.
read more