2025 . 11 . 24
Are we celebrating — or just consuming?
From Amazon’s Prime Day to China’s Singles’ Day and the global takeover of Black Friday, today’s biggest “holidays” weren’t born from tradition — they were built by marketing.
In this month’s editorial, our Content Director, Karen Marin, explores how marketers have transformed shopping into celebration, how these events have reshaped global consumer habits, and why it may be time to rethink what we’re really celebrating.
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2025 . 11 . 24
What are the effects of climate change on the perfumer’s palette? From dwindling yields of Bulgarian rose to cyclical changes in Egypt’s jasmine crops, natural ingredients are under threat as heatwaves, hurricanes, pollution and more change the relationship between plants, animals and people. Perfumer Mandy Aftel and scientists weigh in on the dangers.
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2025 . 11 . 24
As we slide into the holiday season the outlook is still bright for Beauty where fragrance leads with 6% growth. Sales are driven by high concentrations and luxury brands, boding well for the niche and artistic sector. Beauty will be a gift destination for a third of polled consumers, whether it’s a gift for someone or a bit of self indulgence.
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2025 . 11 . 24
What is the real crux of the Dupe dilemma? Are they stealing art? Was it really art if it could be easily copied? Are they taking market share? Are they making fragrance more accessible with entry level price points? Aren’t they just the “fast fashion” of fragrance? A thought provoking look at this controversial topic.
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2025 . 11 . 24
Olfactory Tourism: It’s the latest way to experience fragrance culture and get exposed to unique and unfamiliar scents. From factory tours to museums and perfume making workshops, there’s something for everyone from novice to expert. This guide focuses on seven cities at the forefront of this travel trend.
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2025 . 11 . 17
Serendipity, according to the Oxford dictionary, means “the occurrence and development of events by chance in a happy or beneficial way”. Alexandre Helwani could say serendipity has played a part in launching his career, making a rising star of this dynamic, under-30 perfumer. From high school afternoons spent learning about raw materials in the bazar of Dubai, to college days in Paris, funded by selling incense to churches, here’s a man with an atypical background where doors opened through chance encounters. Having trained in the old artisanal style from master to apprentice, his fresh approach is continuously being refined with each new challenging project that comes his way. I caught up with Alexandre in between tradeshows and projects so he could give me the rest of his story.
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2025 . 11 . 17
We’ve seen before that New York is just one of the global capitals now blessed with a wide variety of perfume shops. In this article the author makes her way through some of the top and trendy boutiques. She even mentions some of the scents she splurged on.
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2025 . 11 . 17
2026 has seen the arrival of many new fragrance concept shops in the UK and the results are encouraging. Niche fragrance is tracking at a 16% penetration, indicating that consumers are intrigued and interested in more than mainstream offers. The Perfume shop’s Managing Director provides more insight in this article.
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2025 . 11 . 17
Creating a fragrance is rarely a solitary project. The creative director may be the visionary and the perfumer brings the technical prowess to craft the formula, but there is also the lab where oils meet alcohol. This article looks at the collaboration between these three entities which determines whether the end product is a harmonious scent or whether it becomes a cacophony of noise.
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