Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2024 . 10 . 31 written by Karen Marin

Essencional's original content

The People of Niche Perfumery

Fragrance lovers

Women in the Fragrance Industry : Yosh Han, the fragrance dynamo driving change on and offline

In our final week of articles dedicated to women in the fragrance industry we catch up with Yosh Han, a multi-hyphenated, uber-connected ball of fire. Founder of Eau de YOSH and producer of the Scent Festival since its inception in 2020, we catch up with her news as she shares insight on the power of social media and TikTok for the world of fragrance.

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2024 . 10 . 31 selected by Editorial Board

R&D

Ingredients

Olfactology

DSM-Firmenich Introduces an Olfactory Game Changer

As the demand for tenacity continues new technology provides solutions that will not only prolong the wearing time of the scent but will also reactivate it. By mixing with a person’s unique skin microbiome fragrance is reamplified. An important development from DSM-Firmenich.

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New technology prolongs and reactivates scent while boosting positive emotional connections

2024 . 10 . 31 selected by Editorial Board

Perfume

Fragrance lovers

Perfumes: D’Orsay launches three extracts and continues transformation

Heritage brand Parfums D’Orsay has had a renaissance thanks to new owners. Going back to the original concept for inspiration, the fresh direction includes new scents, new packaging and a very selective distribution model. The article also highlights the extrait launches, the latest strategic move aimed at continued growth.

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The story behind the rebirth of a Sleeping Beauty brand

2024 . 10 . 31 selected by Editorial Board

Perfume

Marketing

Fragrance lovers

Maison Louis Marie: Building the Bridge from Niche World to Sephora Stage

It all starts with family history that dates back to the French Revolution! Clean lifestyle brand Maison Louis Marie is all about slow, controlled growth. Cautious and methodical, co-founder Matthew Berkson spells out the winning strategies that have made the brand a new cult favorite.

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Co-founder Matthew Berkson shares his strategy for building a global footprint
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 10 . 31 selected by Editorial Board

Trends

Perfume

Fragrance lovers

Smells like niche spirit – the boom of niche perfumes

Global sales of niche perfumery are slated to generate over $7billion in the next few years – what’s driving the growth? Trendwatcher Nelly Rodi calls out a few shifts in consumer behavior that are behind the boom.

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Nelly Rodi’s Beauty Director shares insight on the interest in niche

2024 . 10 . 24 written by Karen Marin

The People of Niche Perfumery

Essencional's original content

Retail

Women in the Fragrance Industry: Lorna McKay, the Revolutionary Retailer

This month Essencional salutes a handful of successful women in different roles in the fragrance industry. Lorna McKay is incredibly humble about her career at prestigious retailers like Harrods and Liberty of London. With a background in education, she looked at the retail environment with fresh eyes that affected long-lasting change in how fragrance is sold today. Let’s meet Lorna and discover her story.

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2024 . 10 . 24 selected by Editorial Board

Perfume

People

Fragrance lovers

How Sheikha Hind pays homage to Oman through her niche fragrance brand

East meets West in Omani brand Ojar. In this article, meet the woman behind the brand as she reveals her history with fragrance and shares insight on the key ingredients that play starring roles in her scents. She even shares her tips on fragrance layering Middle Eastern style.

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The brand founder shares her story and the inspiration behind her brand

2024 . 10 . 24 selected by Editorial Board

Trends

Perfume

Ingredients

Vanilla & Caramel Gourmands Lead TikTok’s Top 5 Fragrance Consumer Fall 2024 Trends

According to TikTok, consumers are still searching for sweet gourmand scents, but that’s not all. The good news? Not only does the social media platform indicate interest in gender-neutral and oud fragrances, but ultra niche is widely sought out. Get a quick overview of the hottest trends in this brief article.

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The social media platform registers diverse trends based on consumer searches
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 10 . 24 selected by Editorial Board

Marketing

Perfume

What future for niche perfumery in China?

China’s young consumer is intrigued by niche brands but there’s also a nationalistic movement as more local brands are coming on the scene. And guess what? Big Western conglomerates are investing in these brands, rather than trying to compete. Others are carving out a place for themselves in this growing and ever-evolving market.

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As local brands proliferate, what does it mean for Western niche brands in this market?

2024 . 10 . 24 selected by Editorial Board

Trends

Events

Fragrance lovers

Top perfume trends spotted at TFWA 2024 (on and off show)

Earlier this month the Tax Free tradeshow took place in Cannes. Brands, who are present in and outside the conference venue, presented their novelties which collectively support the public’s preference for gourmands, boozy blends and new takes on oud. The article gives an overview on many of the new launches sure to hit counters in the near future.

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What are the key takeaways from Cannes? Sweet & boozy with a bit of oud.