2025 . 10 . 20
L’Oréal confirms deal to acquire Kering’s beauty business
Today’s big news story has the whole beauty industry talking.
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2025 . 10 . 20
Today’s big news story has the whole beauty industry talking.
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2025 . 10 . 20
Essencional welcome's a new contribtor - Danu Seith-Fyr. In her first article for us she invites us to step inside the world’s only perfume conservatory — and meet Anne-Cécile Pouant, Directrice of L’Osmothèque, where scent meets history. Now newly installed in a central location in Versailles, Anne-Cécile speaks with passion about her mission to preserve, protect, and share the world’s olfactory heritage.
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2025 . 10 . 20
Western brands find success in China when they engage with the consumer through immersion, participation and social storytelling, in other words, a wow-factor pop-up. This winning strategy flies in the face of China’s digital dominance because fragrance thrives in real life experiences where emotions are stirred.
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2025 . 10 . 20
Another global trade show is about to take place and once again, fragrance is in the spotlight. The exhibition will include a dedicated space for 75 niche perfume houses, a special focus on natural raw materials plus a roster of workshops and panel discussions set to include Roja Dove as a keynote speaker.
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2025 . 10 . 20
After decades of being the Underdog of beauty, fragrance is proving to be its backbone as consumers continue to spend on fragrance when treating themselves. With trends like “scent-stacking”, the new way of layering inspired by Middle Eastern practices, the cohabitation of high-low products, and the interest in new formats, the outlook favors continued category growth.
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2025 . 10 . 20
The term “haute parfumerie” is more and more prevalent, yet there is no official definition of what it means. Category growth is coming from this ultra-luxury segment that counts roughly 800 brands worldwide. This article investigates the story behind high perfumery, sharing success stories that may inspire others.
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2025 . 10 . 15
An intimate discussion with Isabelle Ferrand, the lady ruling quietly over a kingdom of the senses, where she softly reveals the firm expansion of Cinquième Sens…
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2025 . 10 . 13
With Tayshaba, Maiada narrates Sudan's history and her family significant contribution to the country's evolution. Her daring scents tell her story of woman advocacy.
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2025 . 10 . 13
The indie perfume market has always been the source of inspiration, innovation, creativity and disruption. According to analysts at Research Intelo this sector is expected to nearly triple its sales in 7 years. This article uncovers some of the key drivers contributing to this phenomenal growth trajectory.
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