It’s been a point of debate for months if not years. Niche used to refer to small artistic, independent brands focused solely on fragrance. Now the meaning has stretched so far and there are so many niches of niche, which begs the question, is it time to retire this term?

The indie perfume market has always been the source of inspiration, innovation, creativity and disruption. According to analysts at Research Intelo this sector is expected to nearly triple its sales in 7 years. This article uncovers some of the key drivers contributing to this phenomenal growth trajectory.

When Johann Maria Farina created Eau de Cologne in the 18th century it was a vast departure from the fragrance trend of the times. Now, over 300 years later, the house of Farina is still thriving and has recently passed into the capable hands of Louise Farina, the ninth generation. In this article, the new guardian of the house talks about her vision for the future.

As TFWA in Cannes wrapped up at the beginning of October now is the time to assess the key takeways. According to this author, gourmands are still front and center, though they are coming with an unexpected twist. Fruity notes remain in the spotlight and the noble iris, a classic ingredient, is making a major comeback.

Too often we hear people say a fragrance “doesn’t smell like it used to”. Well, indeed with IFRA and other regulatory groups limiting and banning ingredients, the task of maintaining consistency in a formula is a key challenge for perfumers. And when the result is far from the original, do you discontinue or launch a new version? The impact on creation is staggering.