Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2025 . 10 . 20 selected by Editorial Board

Perfume

Fragrance lovers

Marketing

L’Oréal confirms deal to acquire Kering’s beauty business

Today’s big news story has the whole beauty industry talking.

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Hot off the Press !

2025 . 10 . 20 written by Danu Seith-Fyr

Essencional's original content

The People of Niche Perfumery

Fragrance lovers

+1

Curating the Past, the Present and Visioning the Future

Essencional welcome's a new contribtor - Danu Seith-Fyr. In her first article for us she invites us to step inside the world’s only perfume conservatory — and meet Anne-Cécile Pouant, Directrice of L’Osmothèque, where scent meets history. Now newly installed in a central location in Versailles, Anne-Cécile speaks with passion about her mission to preserve, protect, and share the world’s olfactory heritage.

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2025 . 10 . 20 selected by Editorial Board

Marketing

Retail

Perfume

Smellscapes: How luxury perfume engages emotionally in China

Western brands find success in China when they engage with the consumer through immersion, participation and social storytelling, in other words, a wow-factor pop-up. This winning strategy flies in the face of China’s digital dominance because fragrance thrives in real life experiences where emotions are stirred.

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Experiential pop-ups trounce social media in China

2025 . 10 . 20 selected by Editorial Board

Events

Perfume

Fragrance lovers

Beautyworld Middle East leverages the fragrance boom to diversify its scope

Another global trade show is about to take place and once again, fragrance is in the spotlight. The exhibition will include a dedicated space for 75 niche perfume houses, a special focus on natural raw materials plus a roster of workshops and panel discussions set to include Roja Dove as a keynote speaker.

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The 29th edition of the fair will be bigger than ever
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2025 . 10 . 20 selected by Editorial Board

Trends

Perfume

Marketing

The Resilient Boom of Fragrances in the "Recession Glam" Era

After decades of being the Underdog of beauty, fragrance is proving to be its backbone as consumers continue to spend on fragrance when treating themselves. With trends like “scent-stacking”, the new way of layering inspired by Middle Eastern practices, the cohabitation of high-low products, and the interest in new formats, the outlook favors continued category growth.

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Fragrance remains the key driver in beauty

2025 . 10 . 20 selected by Editorial Board

Trends

Marketing

Perfume

+1

Haute parfumerie, a fragrance market with promise

The term “haute parfumerie” is more and more prevalent, yet there is no official definition of what it means. Category growth is coming from this ultra-luxury segment that counts roughly 800 brands worldwide. This article investigates the story behind high perfumery, sharing success stories that may inspire others.

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Sorting out the story behind high perfumery
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2025 . 10 . 15 written by Laurence Arrigo Klove

Education

Fragrance lovers

Essencional's original content

Cinquième Sens. Its Kingdom Of Olfaction Grows Slowly. ‘Sensibly.’

An intimate discussion with Isabelle Ferrand, the lady ruling quietly over a kingdom of the senses, where she softly reveals the firm expansion of Cinquième Sens…

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2025 . 10 . 13 written by Laurence Arrigo Klove

Essencional's original content

Perfume

The People of Niche Perfumery

Women in Perfumery. Maiada El Khalifa. This Time for Africa.

With Tayshaba, Maiada narrates Sudan's history and her family significant contribution to the country's evolution. Her daring scents tell her story of woman advocacy.

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Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2025 . 10 . 13 selected by Editorial Board

Trends

Retail

Marketing

Indie Perfume Market Expected to Reach $3.5 Billion by 2033

The indie perfume market has always been the source of inspiration, innovation, creativity and disruption. According to analysts at Research Intelo this sector is expected to nearly triple its sales in 7 years. This article uncovers some of the key drivers contributing to this phenomenal growth trajectory.

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Further growth anticipated for the artisan fragrance category