Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2025 . 04 . 01 written by Laurence Arrigo Klove

Essencional's original content

Events

Trends

Fragrance Creators from China Softly Whisper and Steadily Conquer.

Every year, the Chinese presence at Esxence is growing. New fragrance brands are glowing with passion and innovation. Don't be mistaken by their apparent moderation.

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2025 . 03 . 31 selected by Editorial Board

Perfume

Fragrance lovers

Ingredients

So you want to smell like cocaine? How perfumery is mining drug culture

Will the preference for gourmand and animalic scents be replaced with a craving for narcotic notes? Will people look for a more “natural” high from their fragrance? Formerly taboo ingredients like tobacco and cannabis have made their way to the perfumer’s palette but they’re not the only ones according to the author of this article.

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Are drug-inspired scents the next trend?

2025 . 03 . 31 selected by Editorial Board

Noses

Perfume

Fragrance lovers

What Does It Take for an Indie Skin-Care Brand to Expand Into Fragrance?

Pursuing a dream is not always easy. In this article indie brand founder Jordan Samuel Pacitti talks about the circuitous path he took to launching a fragrance. His journey brought him to Italy where he collaborated with perfumer Luca Maffei who translated his vision, a love letter to Sicily, into fragrant reality.

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A founder talks about diversifying his brand into the world of scent

2025 . 03 . 31 selected by Editorial Board

Perfume

Noses

Fragrance lovers

By Kilian opens its second boutique in Paris

An intresting interview with founder Kilian Hennessy in which he talks about the new opening and the brand's upcoming projects

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The luxury brand now also has a presence in the Le Marais area
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2025 . 03 . 31 selected by Editorial Board

Perfume

Noses

The People of Niche Perfumery

In this article perfumer Bertrand Duchaufour talk about his new brand L'Entropiste

After a 40-year career, Bertrand Duchafour, with his new brand L'Entropiste, celebrates chaos through six new fragrances

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A new boutique for the well-known nose's brand

2025 . 03 . 24 written by Karen Marin

Essencional's original content

Events

Getting to Yes: How Niche Fragrance Brands can attract Retailers, Distributors and PR

As the niche perfumery sector becomes even more crowded, brands have to find a way to rise like cream to the top. How can you stand out? What do retailers want? What strategy can you put in place? Recently at Esxence two panel discussions tackled this topic from different approaches and in this article you’ll get expert advice from retailers, distributors and luxury goods experts on the best steps to take to win the game. We’ll also talk to a few hot brands who share their personal success stories.

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2025 . 03 . 24 selected by Editorial Board

Retail

Perfume

Fragrance lovers

Creed, Maison Crivelli, Acqua di Parma: new boutiques establish rue Saint-Honoré as a fragrance hub

Move over Rue des Francs Bourgeois as Rue Saint Honoré in Paris’ first arrondissement is on track to be the best smelling street in the city. A bevy of brands, all on the verge of opening new - and in some cases their first - stand-alone boutiques, are going to join the neighborhood and bring vitality and new experiences to the quartier.

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The epicenter of niche perfumery is in the heart of Paris

2025 . 03 . 24 selected by Editorial Board

Perfume

Fragrance lovers

Retail

Brazilian fragrance expert Daniel Barros: “There is room for luxury and niche brands in the Brazilian perfumery market”

It’s said that nearly 80% of the Brazilian population uses fragrance is some form or another, contributing to Brazil’s #2 rank in global fragrance consumption. The market, which is full of particularities effecting price, product assortment and usage, is seeing growing interest in the international niche brand sector.

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Get to know the second largest fragrance market in the world
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2025 . 03 . 24 selected by Editorial Board

Perfume

Fragrance lovers

Trends

“Perfume is cost-effective luxury”: Why Gen Z is driving purchases in SEA

Recent studies show that Gen Z in South East Asia considers fragrance purchases to be justified on the basis of getting self-care, self-expression and an affordable luxury all rolled into one product. This brief article is accompanied by a short video which dives deeper into the topic.

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No longer an indulgence, buying a fragrance is cost effecient

2025 . 03 . 24 selected by Editorial Board

Perfume

Trends

Fragrance lovers

From Kicks to Spritz: How Teenage Boys Are Rewriting Sneaker Culture Stances Through Fragrance

We’ve reported that fragrance as a category continues to enjoy double digit increases, but who could have guessed that teenage boys are responsible for 26% of the growth! In their tribe of “if you know, you know”, high end scents lend them cache, confidence and status while also being a means of asserting their individuality. Look to this consumer to shape near-future industry trends and innovation.

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Fragrance-obsessed teens are making It cool to smell good.