Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2024 . 10 . 17 written by Laurence Arrigo Klove

Essencional's original content

People

Perfume

Women in Perfumery. Maiada El Khalifa. This Time for Africa.

With Tayshaba, Maiada narrates Sudan's history and her family significant contribution to the country's evolution. Her daring scents tell her story of woman advocacy.

read more

2024 . 10 . 17 selected by Editorial Board

Perfume

Fragrance lovers

Events

The world’s first art fair-branded perfume

Fragrance and art collide as Art Basel Paris, in partnership with legendary French maison Guerlain, launches a limited edition fragrance during the art fair this October. This collaboration further pushes the point that fragrance is a form of art.

read more

Could this be the next turn for artistic perfume?

2024 . 10 . 17 selected by Editorial Board

Sustainability

R&D

Ingredients

The Future of Fragrance: AI Use for Safer Scents & Happier Customers

Fear not, AI is not always out to replace the perfumer! In the quest to find safer compounds, AI technology can actually help companies to proactively look for and identify alternatives – it’s a way to stay ahead of regulatory pressure while also addressing safety and sustainability concerns.

read more

Science based AI is helping fragrance manufacturers to identify safer compounds

2024 . 10 . 17 selected by Editorial Board

Perfume

Fragrance lovers

Want to banish men from your life? These repellent perfumes are for you

There just might be a new market for those ultra-polarizing scents, those incredibly creative fragrances that are less commercial: use them to keep people away from you. Want to smell like a battleground, or like you had a roll in the gutter? The author went in search of “truly repellant” fragrances. An enlightening read.

read more

Fragrances to wear for an “I want to be alone” vibe?
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 10 . 17 selected by Editorial Board

Perfume

Fragrance lovers

Marketing

With the support of Kering Beauté, Matière Première opens up to new horizons

Niche fragrance brand Matière Première is laying the foundation for strategic growth thanks to an investment from Kering Beauté. It’s proof positive that niche fragrance brands are still on the radar of conglomerates, and that it’s possible for the brands to still maintain some control over their destiny.

read more

An infusion of capital will allow the brand to grow and expand distribution

2024 . 10 . 10 written by Karen Marin

The People of Niche Perfumery

Ingredients

Essencional's original content

Women In The Fragrance Industry: Rawya Catto, The Disruptive and Innovative Leader

Strong women, accomplished women, leaders, trailblazers, women who are breaking the glass ceiling. This month, Essencional pays tribute to a handful of women in different roles in the fragrance industry. Let their stories inspire, encourage and motivate you.

read more

Let us keep you posted about the last articles. Join our newsletter

2024 . 10 . 10 selected by Editorial Board

Marketing

Beauty

Trends

Value of India’s luxury beauty market to double over the next four years

Often underestimated, India is now on the radar for the luxury beauty sector. With a growing middle class and a sophisticated consumer who is seeking upscale goods, the market has great promise as long as its complexities are understood. A great article for a quick overview.

read more

India is now on everyone’s radar as the next Eldorado

2024 . 10 . 10 selected by Editorial Board

R&D

Trends

Perfume

How Gen Z has affected perfume packaging design

Gen Z is setting the trends in perfume packaging and textures as producers are developing delivery systems and formulas that correspond to the way this demographic applies scent. Some of the new innovation, which was recently presented at Luxe Pack Monaco, is discussed in this article.

read more

How Packaging and Development answer Gen Z’s fragrance consumption preferences
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 10 . 10 selected by Editorial Board

Olfactology

Fragrance lovers

Scents and the City: This Group is Creating an “Aroma Archive” for Cultural Preservation Through Scent Digitization

The smell of a city is characterized by local cuisine, geography, nature and so much more. Olfactory digitization is being used to capture and recreate the smells of cities from around the world lest they disappear and the Digital Olfaction Society (DOS) needs help to realize this project. Check out the article and learn how you can participate.

read more

It’s all about exploring global cultures through the power of smell

2024 . 10 . 10 selected by Editorial Board

Ingredients

Fragrance lovers

Olfactology

The Incense Trade Route

Frankincense, olibanum, myrrh, these are legendary ingredients, and well known to those in the fragrance industry. From ancient times to present day, they have played a pivotal role in rituals and rites where the precious material is highly prized. Take a journey back in time in this article which explores the history, the sources and the legend behind the incense trade route.

read more

A deep dive into the lore and legend, the sources and the uses of incense