2026 . 01 . 12
Following Sephora’s playbook, Harmay launches its own fragrance line
Chinese beauty retailer Harmay is getting into the fragrance business with the launch of a private label collection of 12 scents. Inspired by cocktails and the popularity of whisky among millennials and Gen Z, the boozy scents show further signs of domestic Chinese brands looking to penetrate the niche fragrance market.
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