It all starts with family history that dates back to the French Revolution! Clean lifestyle brand Maison Louis Marie is all about slow, controlled growth. Cautious and methodical, co-founder Matthew Berkson spells out the winning strategies that have made the brand a new cult favorite.

Global sales of niche perfumery are slated to generate over $7billion in the next few years – what’s driving the growth? Trendwatcher Nelly Rodi calls out a few shifts in consumer behavior that are behind the boom.

As the demand for tenacity continues new technology provides solutions that will not only prolong the wearing time of the scent but will also reactivate it. By mixing with a person’s unique skin microbiome fragrance is reamplified. An important development from DSM-Firmenich.

Heritage brand Parfums D’Orsay has had a renaissance thanks to new owners. Going back to the original concept for inspiration, the fresh direction includes new scents, new packaging and a very selective distribution model. The article also highlights the extrait launches, the latest strategic move aimed at continued growth.

East meets West in Omani brand Ojar. In this article, meet the woman behind the brand as she reveals her history with fragrance and shares insight on the key ingredients that play starring roles in her scents. She even shares her tips on fragrance layering Middle Eastern style.

According to TikTok, consumers are still searching for sweet gourmand scents, but that’s not all. The good news? Not only does the social media platform indicate interest in gender-neutral and oud fragrances, but ultra niche is widely sought out. Get a quick overview of the hottest trends in this brief article.

China’s young consumer is intrigued by niche brands but there’s also a nationalistic movement as more local brands are coming on the scene. And guess what? Big Western conglomerates are investing in these brands, rather than trying to compete. Others are carving out a place for themselves in this growing and ever-evolving market.

Earlier this month the Tax Free tradeshow took place in Cannes. Brands, who are present in and outside the conference venue, presented their novelties which collectively support the public’s preference for gourmands, boozy blends and new takes on oud. The article gives an overview on many of the new launches sure to hit counters in the near future.