2025 . 04 . 21
Perfume brands fighting a ‘lost cause’ against cheap dupes, say lawyers
UK lawyers are being contacted by brands who want to legally create dupes as well as by brands who want to protect themselves against these copies. Several attorneys explain the complexity of the argument, and one suggests these companies pay royalties to the copied brand. What to do when the young generation feels it’s cool to get a bargain?
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