As fragrance remains the fastest growing beauty category in the US, former fragheads have decided to open up their own boutiques – and the results are staggering: 500 customers on opening day, fully booked consultations, etc. In this article several owners share their stories and comment on how they curate for their clientele.

At Pitti Fragranze, buyers converge, collaborations are born and networking is at an all time high. It’s also a place to discover trends in the world of fragrance. In this article, the writer meets brands from Greece, the Netherlands, Sweden, and South Korea – showing that niche fragrance is appreciated the world over.

After discovering a bottle of Sortilège at a Paris flea market, entrepreneur Nicolas Chabot embarked on a journey to revive a once great brand, the house of Le Galion. In this interview he shares the story of how he has remained faithful to the brand’s DNA while evolving to meet the expectations of a 21st century consumer.

Too often we hear people say a fragrance “doesn’t smell like it used to”. Well, indeed with IFRA and other regulatory groups limiting and banning ingredients, the task of maintaining consistency in a formula is a key challenge for perfumers. And when the result is far from the original, do you discontinue or launch a new version? The impact on creation is staggering.