Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2024 . 11 . 14 written by Karen Marin

Essencional's original content

Fragrance lovers

Perfume

Fragrance Blind Testing: 3 volunteers, 5 fragrances, 5 questions

For several months, our founder Silvio Levi, has been challenging me to find out what people really think about fragrance. What would happen, he asked, if you took three people with different profiles, gave them five fragrances and asked them five questions about what they just smelled? I did exactly that, and the results are both interesting and surprising as you’ll discover.

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2024 . 11 . 14 selected by Editorial Board

Perfume

Fragrance lovers

Marketing

How is gender impacting the premium fragrance market?

Niche perfumery was at the forefront of the “gender-neutral” movement in fragrance, but has it really caught on with the public, or even with the industry? While brands still launch gender-specific packaging and retailers still have mens and womens fragrance counters, what is the state of gender in fragrance today?

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Does fragrance have a gender? Is being gender free hindering or helping sales?

2024 . 11 . 14 selected by Essencional registered reader

Want your house to smell like a five-star hotel? There’s a scent for that

Luxury hotels are working with top perfumers to create signature ambient scents that guests can purchase. It’s a way to extend the memory of your stay and bring the experience home with you.

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Hotels are creating bespoke scents so guests can enjoy the 5-star scent at home

2024 . 11 . 14 selected by Editorial Board

Perfume

Fragrance lovers

Marketing

Fall 2024 Fragrance Launches Roundup

We are in the throes of Fall and just weeks from the busiest gift-giving time of the year, which means fragrance launches are in full swing. Here is a recap of the major new releases from mass to class, from luxury to indie and everything in between.

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Catch up on the long list of seasonal launches!
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 11 . 14 selected by Editorial Board

Events

Beauty

Perfume

Beautyworld Middle East breaks record number of visitors in biggest show yet

An international crowd descended on the Dubai World Trade Center to attend one of the biggest industry events of the year. With 17 halls to cover, the sheer size of the show is impressive and it’s becoming a “must go” for brands looking to grow in this region. Fragrance is always a key player as more brands look to develop products tailored to the taste of the region.

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Over 70k visitors attended the blockbuster event in Dubai to see the latest in beauty

2024 . 11 . 07 written by Silvio Levi

Essencional's original content

Fragrance lovers

Silvio Levi - As I see It: The ever-changing world of niche fragrances

Essencional Founder Silvio Levi shares a few thoughts on the state of niche/artistic perfumery today. He comments on the current retail network, on the role of influencers and the explosion of brands in the sector. As always, it’s an insightful read.

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2024 . 11 . 07 selected by Editorial Board

Trends

Perfume

Olfactology

The New Scent of Success: Inside Africa's Fragrance Market

It’s time for Africa! The continent is slated to represent nearly 13% of the global fragrance market in 2024 with annual growth predicted for at least the next five years. With a strong scent culture in place, this region is finally getting the recognition it deserves, and is a huge opportunity for the industry in spite of unique challenges.

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The thirst for fragrance is nowhere near it’s peak in this region

2024 . 11 . 07 selected by Editorial Board

Trends

Fragrance lovers

What’s The Problem With My £10 Perfume?

The latest term to surface on TikTok is “perfume elitism” – that attitude that certain brands, scent profiles or fragrances are better than others. Are these “scent snobs” connoisseurs of fine fragrance or are the merely influenced by price point? Does our choice of scent say something about our finances as well as our taste? An interesting article and trend to be aware of.

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Perfume Elitism – TikTok’s latest buzzword explained
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 11 . 07 selected by Editorial Board

Perfume

Fragrance lovers

Vallense - The Perfume Society

An entrepreneurial trio is behind the British brand Vallense who deftly blends art and science to create artisanal fragrances. For founding partner William Borrell scent is more than something we wear….it has energy and a vibration that syncs with our own senses. Find out more about the brand in this article.

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In the valley of the senses nature’s vibrations come alive through scent.

2024 . 11 . 07 selected by Editorial Board

Perfume

Fragrance lovers

Marketing

Why These New High-End Fragrances Come With Tiny Vials of Patchouli, Rose, and Amber

Genius or gimmick? Chess-inspired niche perfumery brand Mind Games launches their new collection, Perfumer Extraordinaire, by including vials of ingredients along with the finished fragrance. Play perfumer, layer over the scent or enjoy them on their own, it’s a fun way of connecting to the scents in a very personal way.

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Mind Games latest scents include raw ingredients so you can play perfumer at home