After years of being the underdog, fragrance is now the hero category in the beauty business. Following double digit growth in 2024, the next twelve months look equally positive. In this article explore some of the key trends contributing to the category’s success.

Those cute and collectible small sizes originally consider “purse-friendly” are now becoming a go-to reference. From travel sprays to roll-ons, the category is growing in terms of options while the consumer appreciates the more affordable price point.

With deep neural networks (DNNs) digitizing fragrance just got easier. A recent study in Japan was driven by the growing need for more efficient and innovative methods of fragrance creation. With this technology it could eventually be possible to create personalized fragrances tailored to individual preferences.

In a few short weeks Paris Packaging Week will open in the Porte de Versailles exhibition space in Paris. This year’s edition puts a big focus on innovation in design, on start ups with creative and sustainable design solutions along with numerous talks and lectures. The number of exhibitors is nearly 30% up from last year.

Beautyworld Middle East 2024 reports a record-breaking number of exhibitors and attendees this year in what is becoming one of the must-attend annual trade shows. If you missed it, this article summarizes the top takeaways to keep you up to speed on what happened.