2025 . 11 . 17
Serendipity, according to the Oxford dictionary, means “the occurrence and development of events by chance in a happy or beneficial way”. Alexandre Helwani could say serendipity has played a part in launching his career, making a rising star of this dynamic, under-30 perfumer. From high school afternoons spent learning about raw materials in the bazar of Dubai, to college days in Paris, funded by selling incense to churches, here’s a man with an atypical background where doors opened through chance encounters. Having trained in the old artisanal style from master to apprentice, his fresh approach is continuously being refined with each new challenging project that comes his way. I caught up with Alexandre in between tradeshows and projects so he could give me the rest of his story.
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2025 . 11 . 17
We’ve seen before that New York is just one of the global capitals now blessed with a wide variety of perfume shops. In this article the author makes her way through some of the top and trendy boutiques. She even mentions some of the scents she splurged on.
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2025 . 11 . 17
2026 has seen the arrival of many new fragrance concept shops in the UK and the results are encouraging. Niche fragrance is tracking at a 16% penetration, indicating that consumers are intrigued and interested in more than mainstream offers. The Perfume shop’s Managing Director provides more insight in this article.
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2025 . 11 . 17
Creating a fragrance is rarely a solitary project. The creative director may be the visionary and the perfumer brings the technical prowess to craft the formula, but there is also the lab where oils meet alcohol. This article looks at the collaboration between these three entities which determines whether the end product is a harmonious scent or whether it becomes a cacophony of noise.
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2025 . 11 . 17
Last month the Italian Trade Agency (ITA) teamed up with Esxence to host a special event in New York City. Buyers, distributors and the press were invited to discover 20 innovative, artistic Italian fragrance brands at this special evening which also included a panel discussion and a scented performance by dancers from the Joffrey ballet.
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2025 . 11 . 12
When was the last time you took a class and learned something new? When did you last dedicate time and attention to a subject that would grow your mind and enrich your well-being? Education doesn’t stop once we’ve received our diplomas; education is a lifelong pursuit, and educational opportunities in perfumery exist at all levels and for all interests. The Institute for Art and Olfaction (IAO), a Los Angeles-based non-profit organization who seeks to foster access, education and scent experimentation, offers a diverse range of online classes that make it easy to learn more about fragrance from the comfort of your own home.
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2025 . 11 . 10
Your skyscrapers house a world hub for perfume creation. Western fragrance brands face a young local competition with a strong advantage, China is their ‘kingdom home’.
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2025 . 11 . 10
Germany may not be the first country you think of when it comes to fragrance, and here’s the story of the rediscovery and renewal of a legacy brand. In this article, Creative Director Lutz Herrmann recounts the story of how he discovered the brand, brought it back to life and made it relevant for today’s fragrance lover.
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2025 . 11 . 10
Beautyworld Middle East ended a successful event at the end of October drawing 2500 international and local exhibitors. Observers noted the rise in popularity of several Arabian fragrance brands which are exerting a powerful influence on consumer preferences around the globe.
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